Product Marketing Manager

vor 17 Stunden


Kanton Zürich, Schweiz The Estée Lauder Companies Vollzeit

**Product Marketing Manager Make Up Grouping ( MAC Cosmetics, Bobbi Brown, Smashbox)**

**Mission**
- Manages product portfolio per channel, retailer, door type
- Supports Commercial, Trade and Consumer Marketing in building launch plans
- Sets prices according to regional and global policies
- Owns the brands sales drivers and contributes to forecast accuracy
- Contributes to Retailer discussions preparation on product-related topics
- Analyzes the prestige beauty market to provide insights and identify opportunities

**What you bring**
- Similar experience
- Fluent English and German
- Open and self-confident personality
- Independent and solution-oriented way of working with quick comprehension and initiative
- Fluent German and very good oral and written skills in English; French a big advantage

**Qualifications**
What you awaits you**
- Manages the brand product portfolio per channel, retailer, door type
- Performs assortment analyses; analyses competitors’ assortment and revert to region for local needs
- Understands competitive landscape and trends in markets and competition, customers, category developments. products, prices, and channels to identify opportunities for growth and profit enhancement.
- Analyzing performance of competition per retailer and product category (Nielsen) as well as MOB-development of internal hero product categories
- Supports Consumer Marketing in building launch plans, adapting global guidelines to local opportunities
- Monitors product related visual assets and master data (e.g. local product codes)
- Sets prices according to regional and global policies, incl. competitive monitoring and price increases, monitor the price execution by KAMs, Retail and E-commerce teams
- Contributes to Retailer discussions preparation on product-related topics (launches, assortment range, prices, exclusivities)
- Owns the brands’ sales drivers and signals feeding and contributes to forecast accuracy:

- Defines and updates signals and sales drivers, consulting other teams if needed in order to represent all channels
- Is accountable for NPL forecasting following global decision-making framework and evaluating cannibalization vs. existing product portfolio in granular way
- Provide regular updates to the Ops DP on the Marketing Activity Calendar, product discontinuations, changes to NPL estimates as well as excess management.
- Participates to the Affiliate Brand Lock in Consensus Meeting
- Keeps aware of Retailer expectations and opportunities
- Contributes to Retailer discussion material preparation

**Job**: Marketing
**Primary Location**: CH-ZH-Z
- rich

**Job Type**: Standard
**Schedule**: Vollzeit
**Shift**: Tagarbeit
**Job Number**: 227581



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