Omnichannel Marketing Manager
Vor 5 Tagen
**The Role**:
Moderna is seeking an innovative and collaborative Omnichannel Marketing Manager - Digital. This role will develop and execute digital-first, and fully integrated multichannel customer engagement campaigns to establish Moderna as leading mRNA pioneer and contribute to build outstanding brand reputation amongst healthcare professionals and consumers. This role will be critical in developing Moderna’s digital engine and capabilities while supporting the launch of future mRNA vaccines and on-going post-launch marketing while providing measurement and optimization at each stage. This position will report into the Marketing Director Switzerland and be based in Basel, Switzerland.
To be successful as a digital marketeer, you should possess relevant social media and digital campaign development experience across corporate and commercial activities in a pharmaceutical/healthcare or Biotech setting. You will need to have a strong understanding of communication regulations regarding healthcare professionals and consumers in Switzerland.
**Here’s What You’ll Do**:
Develop and execute campaigns that incorporate public relations and marketing communications principles and tactics to maximize all channels available to engage stakeholders.
Work with and manage agencies to ensure delivery of programs within agreed parameters.
Work across/with global, regional and local teams to develop and support the “content factory” which will enable multi-channel engagement across all channels.
Create and execute projects supporting approved and pipeline vaccines, including disease awareness campaigns. Every tactic and campaigns should be developed in alignment with the global brand and Moderna corporate profile considerations.
Partner with global marketing, brand, communications, medical, stakeholder engagement, market access, government relations and external partners, creating positive partnerships that ensure alignment of business needs and objectives.
Develop KPIs for campaign objectives and collaborate with the team to measure impact, optimize recommendations and quickly adjust tactics based on learnings.
Ensure continuity of systems and tools, working collectively with colleagues in Digital and Operations for one integrated customer view.
Develop process and internal governance to support and enable innovative solutions, digital tactics and multi-channel engagement.
**Here’s What You’ll Bring to the Table**:
5-6 years relevant experience within the Swiss pharmaceutical industry required with a Master’s degree or equivalent.
Proven experience in digital marketing using innovative technologies and platforms, deep digital and multichannel content development, campaign development and management, and deep social media use. Marketing communications experience an asset.
Strong strategic thinking and hands on execution is critical.
Ability to develop and execute multichannel marketing strategies in support of business goals and to drive impact on the business. Note that ability to drive direct execution is important.
Must have a track record of digital platforms, social media and CRM experience - inclusive of using various channels to drive acquisition, conversion, adherence/loyalty.
Fluency in social and digital communications.
Extensive experience leveraging data and insights to inform strategies and optimize plans
Experience in promotional approval processes (preferably Veeva).
Strong interpersonal skills and ability to navigate complex organization and foster alignment between internal and external stakeholders. This includes ability to influence senior leaders and communicate effectively.
Superior ability to prioritize what is critical and organizational skills including strong attention to detail and accuracy, the ability to prioritize and organize multiple projects, meet deadlines, problem-solve, analytical abilities and multi-task.
Proactivity skills with ability to effectively plan for, develop and manage future state organizational needs and key processes based on business needs.
Superior communication skills - both verbal and written.
Strong role-modelling of Moderna Mindsets.
Ability to work cross-functionally and with all levels of the organization.
Solid management skills with ability to provide clear guidance, direction and feedback.
A desire to be part of a high-growth, transformational company that is Bold, Relentless, Curious, and Collaborative.
**Languages**: Fluent in English and German or French.
Moderna offers personalized benefit programs and well-being resources as unique as our global workforce so employees can do their best work.
We recognize and appreciate your diverse needs and interests and do our best to support you at work and at home with:
Quality healthcare and insurance benefits
Lifestyle Spending Accounts to create your own pathway to well-being
Free premium access to fitness, nutrition, and mindfulness classes
Family planning and adoption bene
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