Global Brand Leader Elevit
Vor 2 Tagen
**At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.**
**Global Brand Leader Elevit (M/F/d)**
**YOUR TASKS AND RESPONSIBILITIES**:
This Global Brand Leader Elevit is responsible to support the overall development of the brand strategy for Elevit and is fully responsible for the strategy of respective segment (Infants). The objective is to win in the global category and win share. The positioning entails co-owning the brand’s strategy and fundamentals and lead the segment’s strategy including strategy and innovation pipeline.
- Leads and supports global brand strategy and critical global brand initiatives.
- Supports the development, deployment and activation of brand purpose, strategy and fundamentals.
- Leads all key strategic projects for the respective segment (infants)
- Leads and develops the innovation pipeline for the segment together with the innovation team
- Leads key strategic initiatives, e.g. packaging, VBL/brand world development
- Supports GBD in leading the global cross functional team, global brand community and agencies.
- Ensures alignment of innovation, regulatory and medical strategy/scope of work to support implementation of global brand strategy.
- Defines and aligns the global brand community for the scope of success models to drive best practice sharing and collaboration.
- Drives global brand community alignment and partners with key countries to create ambassadorship for global brand strategy and innovation pipeline.
- Drives cross agency alignment with brand strategy, synergies and collaboration.
- Identifies strategic opportunities for the category:
- Analyses global market and key country inputs to draw top level conclusions and recommendations. Defines innovation needs based on consumer and commercial insights.
- Secure leadership alignment and resources.
- Lead resulting projects with high degree of initiative and independence
**WHO YOU ARE**:
- Education: Business school or MBA prefered
- Experience: Minimum 8 years of experience in OTC and/or FMCG with solid track record of success
- Country marketing operations with P&L responsibility
- Proven track record in brand management and developing brand communications and advertising
- Digital know how
- Strong leadership qualities in cross functional and cross cultural teams, strong interpersonal skills
- Analytical and financial management ability. Excellent understanding of P&L
- Strong communicator. Well-rounded English verbal and written skills.
- Cross cultural experience specifically APAC as China and ASEAN are biggest market and growth opportunities
**YOUR APPLICATION**
**Location**:
Switzerland : Basel-City : Basel
**Division**:
Consumer Health
**Reference Code**:
754541
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