Alprolix, Global Brand Director

vor 2 Monaten

Basel, Schweiz Sobi Vollzeit

**Company Description** At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of rare disease patients. and our edge comes from our team of people.**

Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere.
- Including, but not limited to the following:_
- Own day to day brand marketing activities in alignment with major milestones, budget and defined KPIs.
- Lead the Global Enterprise/Brand Team (GET) for Alprolix, including cross-functional representatives from Market Access, Medical, Patient Access, Regulatory, Tech Ops, Business Intelligence, Finance and align team output to an integrated strategy for the brand.
- Drive the development and coordinate the implementation of Global cross-functional Brand Strategy, positioning and communication, congress strategy, KOL management, including Geographical Expansion and Training plan across all regions, affiliates and Sobi markets during all phase of ALRPOLIX life cycle, funnelled into the Global Commercialization Plan
- Partner strategically and operationally with the VP, Head of Haemophilia, CAT Lead in daily activities and specific processes (e.g. LRP, EPR/SPR/ExCom reviews, CEO Meetings)
- Build and nurture a fruitful partnership with Affiliates to gather key insights and provide them with strategic guidance and tactical support to ensure local successful launch preparation and execution in line with business opportunities and needs.
- Engage with external stakeholders (e.g. KOLs) to set the best foundation to realize ALRPOLIX ambition
- Control of External Expenses, promotion, advertisement maximizing Sobi resources and in alignment with financial requirements and forecasting control. Ensure product(s) A&P stays within budget
- On specific request, represent commercial function, in relation to Alprolix, in the Core Asset Team (CAT), as permanent member. Also work in alignment with peers to guarantee the appropriate synergies and tackle the common obstacles.
- Liaise with Sanofi, commercialization partner, to maximize the potential of a global footprint.
- Operate with high ethical standards in line with the Sobi corporate values and SOPs by ensuring ongoing completion of all required initial and ongoing training in local regulations and policies, and adherence to those regulations and policies for self and any direct reports.
- Additional duties may be assigned, as needed

This is a highly networked role, with a requirement to work cross-functionally and cross-company in order to be successful. It will include a strong collaboration with a variety of internal and external stakeholders, including but not limited to
- Global Cross functional Haemophilia team and local affiliate management
- Other Global management including the Haemophilia Core Asset Team (CAT), Executive Committee (ExCom) Members
- Clinical Haemophilia treaters, nurses and biomedical scientists, pharmacists as needed plus appropriate required relationships with agreed local patient access stakeholders
- Local and international Opinion leaders and decision makers including patient organisations as required in this role
- Close collaboration with our co-development partner Sanofi.

**Qualifications**
- Proven solid experience of global pre-launch and launch activities in rare diseases (preferably Haematology)
- Project Management skills and result-driven attitude
- Strong brand management experience gained in years in global roles and/or leadership roles in marketing/commercial departments
- Multi stakeholder project management and leadership experience, delivering results on time and within budget
- Additional commercial experiences including sales, market analytics and business intelligence would be a plus
- University degree level education - medical/science based
- Experience in Life Cycle Management
- Ability to manage and coordinate external consultants and agencies
- Demonstrable customer relationship management experience
- Additional European language skill is desired

**Additional Information** Skills/Knowledge/Languages**
- Required: _
- Fluency in written and spoken English
- Additional European language skills is an advantage
- Proficient IT skills in PowerPoint, Excel and Word
- Adept in using MS Teams

**Personal Attributes**

**_ Required: _**
- Cross cultural awareness, effective communication and team working skills, good interpersonal and social skills
- Flexibile/agile with an ability to manage change, operate in an environment of ambiguity and be soultion-focused
- Indirect leadership capabilities, ability to influence, motivate and delegate without a direct leadership mandate
- Pr

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