Manager Travel Retail Digital Media

Vor 3 Tagen

Lausanne, Schweiz Philip Morris International Vollzeit

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver, better, brighter solutions in a space that allows you to move your career forward in endlessly different directions.

Digital at PMI is dynamic, diverse and disruptive. Join us at Philip Morris International, Switzerland, and you can bring new ideas to life in a truly global function at the creative core of our business.

The smoke-free revolution means we’re rebuilding everything from the ground up. You’ll feel like you’re working in a start-up here - with the freedom to shape and define the future of digital, but with the support and scope of a vast global business. It’s challenging, fast-paced and highly collaborative - if you want the freedom to find new ways to connect with consumers, there’s no better place to progress your career.

For our PMI Duty Free Digital team in Lausanne, Switzerland we are therefore looking for a Manager Travel Retail Digital Media & e-Retail.

Reporting to the Global Head of Digital for the Travel Retail Business Unit of PMI, as the Manager Travel Retail Digital Media & e-Retail you will own, implement, and manage the worldwide Duty Free Paid, Owned, Earned Strategy, supporting our portfolio launches to achieve defined business objectives (KPIs) across our main markets.

The role is critical in driving innovation across the Commercial organization, embedding a digital-first approach to serving consumers.

You will:

- Define the POE (Paid, Owned, Earned) Strategy for the Global Travel Retail Business Unit to raise awareness of our products and drive traffic to our shops (main area of focus being MEA & Asia).
- Manage the Media Agencies relationship, manage the global media budget, and operate the media-buying, optimizing our budget efficiency to meet defined targets & KPIs.
- Define the Digital Media Assets & Landing Pages Content (working closely with the content team) to localize & tailor Global Content toolboxes in line with Global guidelines.
- Develop and implement frictionless high converting user journeys together with the digital agency.
- Own the media performance measurement, and secure providing digital activations business reports to the broader organization.
- Build strategic partnerships with E-Retailers and other digital platforms of the Travel Retail eCommerce ecosystem.
- Define promotional calendar activations, alongside with E-Retailers & Commercial teams: align promotional calendar and promotion mechanics with the Commercial and Marketing/Content Teams.

We’re looking for someone with:

- Minimum 7-10 years in Digital Media and lead generation.
- Good knowledge of global digital strategy.
- Experienced in Asian Media & Social Media landscape. China is a plus.
- Data driven planning, being able to balance between Commercial and Marketing.
- Previous experience in Travel Retail is a plus.
- Ability to effectively lead internal and external teams or 3rd party external agencies.
- Collaboration, Analytical, Problem solving & Strategic thinking skills required.
- Proficient level of English in both oral and written.
- Strong communication skills: written & oral and ability to quickly build strong relationships and ability to work across cultures and geographies.

What we offer:
Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

- Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
- Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
- Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress

PMI is an Equal Opportunity Employer

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