Global Integrated Media Manager
vor 3 Stunden
With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the leading company solely dedicated to skin and advancing the future of dermatology.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients and the healthcare professionals we serve every day. We aim to empower each employee and to promote their personal growth all the while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create unparalleled, direct impact.
The Global Integrated Media Manager position is a key role within Galderma Media Center of Excellence with the mission of empowering the brand teams - globally and locally - with better media solutions, best practices, technologies, ensuring media strategies are directly tied to and delivering on brand marketing objectives.
This role will support and report into Global Head of Integrated Media. The main responsibilities will be to keep developing & managing world-class agency model and cutting-edge media strategies, approaches and partnerships, in collaboration with global media agency, media suppliers - publishers & technology companies, and roster of teams within Galderma, brand and digital, data & analytics, IT, local markets teams.
You will be responsible for shaping Galderma’s online media vision of collecting, applying, and seamlessly integrating data and insights into media strategies and planning. You will be selecting and building long-term partnerships with technological companies and publishers at global level, that Galderma can benefit from worldwide.
**Job responsibilities**
- Work across boundaries by building and developing trusted relationships with key stakeholders to deliver a respected and authoritative media counsel, i.e. collaborate and lead media related projects with other functions (Brand, Digital, IT, Data & Analytics)
- Provide Brand Marketing teams with paid media specialist resource to maximize return efficiently and effectively on the brand communication full funnel plan
- Lead development of strategic value-added programs with our Media Partners and Technology companies - Meta, Tiktok, Google, Amazon, Teads
- Support the management of the media agency relationship as well as work with cross
- functional teams and agencies to align objectives and develop integrated connections campaigns
- Support Global Head of Media in driving digital integration and innovation across Video, SEM/SEO, Display, Social, Strategic Media Partnerships, Programmatic and eCommerce
- Collaborate with Digital Marketing leaders and IT team in the development of a comprehensive integrated media strategy
- Use and analyze industry trends, performance data, and other digital resources to inform strategies, audience development, test & learn opportunities, optimizations, and measurement frameworks
- Work closely with global media agency, internal data & analytics team to drive consumer insights through use cases built through our tech stack and analytics
**Requirements**:
- Bachelor’s Degree in the related field
- Minimum of 7 years of corporate experience in a similar position
- International experience working with most of EMEA and/or APAC countries
- Significant, practical experience with Media and Digital, Media Management Department or Media Company
- Understanding of Owned, Earned, Paid Mediaand how it fits as part of on overall, integrated marketing mix
- Demonstrable experience in digital marketing, cross-channel integrated media strategy and communications planning
- Capability in Advanced/Connected TV, Search (SEM/SEO), Programmatic, Social (including Influencer) and eCommerce
- Familiarity with analytical, empiric Media planning processes and holistic integrated strategy approaches
- Experience in working with and stewarding programs with Media partners such as Google, Meta, TikTok, Amazon, etc.
- Ability to build relationships across organization internally and with external partners
- Experience in healthcare/consumer healthcare/CPG communications
- Data-driven approach
- Up-to-date knowledge of new technologies, platforms, and trends
- Ability to navigate in a global, matrix company
- Experience in leading cross-functional projects
- Collaborative, passionate, and curious attitude with a constant need to improve
- Fluency in English
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