Etail Customer Media Lead

vor 7 Monaten

Lausanne, Schweiz Logitech Sales & Marketing Vollzeit

**Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.**

**The Role**:
The **eTail Customer Media Lead **is responsible to design, deliver and coordinate across internal and external stakeholders breakthrough yet cost-effective media strategies for our eTail campaigns (Amazon and other eTailers), with the goal of contributing to Logitech brand building while driving conversion to our portfolio.

The **eTail Customer Media Lead** is responsible for covering all aspects of Amazon, Twitch & other eTail Advertising campaigns, with a major focus on mid-bottom funnel including sponsored products-brands
- brands video, display ads, audience definition and segmentation, programmatic, retargeting. In this role, you will need to work closely with Amazon & other major eTailers, media agencies, Logitech eTail teams regionally and Logitech Marketing teams, specifically the Digital Media team managing the upper funnel/Brand Building strategies. You will leverage your analytical capabilities to monitor the success KPI’s and recommend to our markets investments guidelines, upgrade the tools and reports as well as agencies partners to keep improving our performance and impact.

**_ Note: This is a temporary 6 month fixed term role._**

**Top Priorities**:

- Define & deliver global eTail customized Advertising strategies > 3 months.
- Accelerate cross fertilization across regions/markets.
- Drive strategic mid/long term projects

**Your Contribution**:
**Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. **In this role you will:

- Design and deliver long-term media strategy for the brands as well as customized plans for key product launches, marketing initiative, big events
- Analyze, monitor and recommend corrective actions to maximize the ROI from media spend
- Closely monitor competitive media activities
- Drive best practice sharing and execution across the regions through various forums
- Ensure full integration and consistency across all markets whilst capitalizing on local opportunities (be global/act local)
- Drive reporting integrati and leverage data to measure performance, define success and improve our media decision making across multiple digital media campaigns
- Contribute to OPEX Amazon awareness investment to deliver end to end integrated campaigns
- Develop and engage with Amazon Advertising & Twitch + other eTailers where relevant in order to build partnerships & campaigns beyond just pure media buying
- Leadership skills to create strong internal/external relationships, while being a global team player
- Manage global portfolio of media agencies
- Be on top of the latest Media and Digital trends, to keep sharpening our performance and competitive edge

**Qualifications**:

- Highly adept, proven experience, with a majority in domains relevant to the requirements of this role.
- Strong experience in marketing communications, campaign development and of course media planning and buying
- Academic and professional understanding of an ever-changing media landscape
- Ability to set and achieve goals and manage multiple projects and priorities
- Experience in analytics building capability within an organization
- Excellent interpersonal/communication skills and managerial level of strategic thinking
- Agile approach to management (creative and curious mind)
- Ability to collaborate and manage platforms and tools used by media partners as well as ability to work in matrix structure with a global/regional remit
- Master’s degree in Marketing, Communications, Digital or a related field
- Excellent verbal and written communication skills - English required

**Preferred Qualifications**:

- Managed 2+ Regions (Americas, Europe, Asia Pacific)
- Understanding of the multichannel structure (online & offline)

**Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.**

**We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to li

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