Marketing Manager
vor 1 Tag
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon
Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing (VR) Series,
5150 Triathlon Series, the Rock ‘n’ Roll® Running Series, the Rock ‘n’ Roll Virtual Running Series,
IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard
Chartered Singapore Marathon and The Sun-Herald City2Surf®, UTMB® World Series events
including Tarawera Ultramarathon and Ultra-Trail Australia, Epic Series mountain bike races
including the Absa Cape Epic®, road cycling events including Haute Route®, and other multisport
races. The IRONMAN Group is the largest operator of mass participation sports in the world and
provides more than a million participants annually the benefits of endurance sports through the
company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes
athletes for real-world events. Since the inception of the iconic IRONMAN® brand and its first event
in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the
world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with
hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private,
For our The IRONMAN Group Haute Route entity, based in Lausanne, Switzerland (other EU office
locations for discussion), we are actively looking for a highly motivated, fluent English speaking:
**Marketing manager (M/F/d)
**Key Responsibilities**
**Marketing and communications**:
- Deliver against event registration sales targets.
- Create comprehensive, strategic marketing plans which successfully meet targets and manage
their implementation.
- Produce regular KPI and update reports and maintain notes and documentation for historical
reference.
- Seek opportunities for the brand based on cycling market trends with the aim of lead and sales
generation.
- Produce engaging content for all marketing and event communication.
- Develop content, campaigns and oversee social media strategy to ensure alignment with
broader marketing strategy in collaboration with Digital Content Manager.
- Create and foster media partnerships and secure PR opportunities for events and country
business unit.
- Manage Haute Route marketing budget.
- Work closely with Partnership Manager to ensure related contractual communication
objectives are delivered.
- Work closely with Brand Manager and EMEA Digital Teams to:
- Analyze athlete registration trends and behaviors to develop strategic campaigns to
accelerate sales velocities and manage athlete groups.Take ownership of marketing objectives and make recommendations on the allocation
of budgets and activities to meet registration and participant satisfaction goals.
- Work on implementation of marketing programs with the Athlete Development
Coordinator.
**On-event marketing and communication**:
- Plan and execute with the relevant team, on-event communication to contribute towards the
rider experience.
- Creation and deployment of bespoke content to ensure event coverage and awareness in
market.
- PR coordination on event.
- Manage and brief event media service providers including photography and video production
teams.
**Skills and competencies**:
- Bachelor’s degree.- 5-8 years’ experience preferably in the cycling or outdoor industry.
- Languages: English is a must. French is a plus.
- Data driven.
- Strong attention to detail.
- Background of working with different departments and tight deadlines.
- A proven ability to work quickly and efficiently with accuracy.
- Great organizational skills and eye for detail.
- Proactive team player in a fast-paced environment.
**What we offer**
- Attractive salary, and annual bonus remuneration payment based on personal and
- company performance.- Endurance event entry benefits.
- Travel to other European countries.
- Open, modern, and friendly working environment with a strong culture across EMEA.
- Opportunity to be creative in your work and the possibility to develop your own ideas
- and concepts.- Informal and relaxed dress codes.
- Part of a market-leading, growing global endurance sport Company.
A contract will be made based on a full-time employment. We are looking forward to receiving your
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