Brand Manager Switzerland

vor 2 Wochen


Home Office, Schweiz Dexcom Vollzeit

Über Dexcom

Dexcom, Inc. (NASDAQ: DXCM) wurde 1999 gegründet und entwickelt und vermarktet Systeme zur kontinuierlichen Glukoseüberwachung (CGM) für den ambulanten Einsatz durch Menschen mit Diabetes und durch Gesundheitsdienstleister zur Behandlung von Menschen mit Diabetes. Das Unternehmen ist führend bei der Umgestaltung der Diabetesversorgung und -behandlung, indem es CGM-Technologie bereitstellt, um Patienten und medizinisches Fachpersonal bei der besseren Behandlung von Diabetes zu unterstützen. Seit der Gründung des Unternehmens hat sich Dexcom auf bessere Ergebnisse für Patienten, Pflegekräfte und Ärzte konzentriert, indem es erstklassige Lösungen liefert und gleichzeitig die Gemeinschaft in die Lage versetzt, Diabetes in den Griff zu bekommen. Dexcom meldete für das Gesamtjahr 2021 einen Umsatz von 2,48 Milliarden US-Dollar, ein Wachstum von 27% gegenüber 2020. Das Unternehmen mit Hauptsitz in San Diego, Kalifornien, und weiteren Niederlassungen in den USA, Europa und im asiatisch-pazifischen Raum beschäftigt weltweit über 7.000 Mitarbeiter.

**Duties and **Responsibilities**:

- Entwicklung und Umsetzung von lokalen Marketingstrategien & -taktiken auf Grundlage des internationalen & regionalen strategischen Marketingplans
- Operatives Brand Management
- Unterstützung im Product-Lifecycle Management von der Produkteinführungen bis zum Phase-Out
- Intensive Zusammenarbeit mit den lokalen Vertriebsorganisationen sowie externen und internen Ansprechpartnern auf regionaler und internationaler Ebene
- Steuerung der externen Partnerships im Healthcare Bereich
- Enge Kooperation mit Meinungsbildnern
- Enge x-funktionale Zusammenarbeit DACH Marketing -Team und mit den Abteilungen Sales, Key Account Management, Finance, Market Access sowie dem internationalen Marketingteam.
- Erfolgskontrolle und Reporting der Marketingaktivitäten sowie kontinuierliche Markt
- und Wettbewerbsbeobachtung
- Enge Zusammenarbeit mit externen Agenturen

**Essential Skills**:

- Erfolgreich abgeschlossenes Studium der Betriebswirtschaftslehre, Healthcare Management oder eines vergleichbaren Studiengangs mit dem Schwerpunkt Marketing und/oder Kommunikation
- Mindestens 3-5 Jahre Berufserfahrung im (Brand) Marketing idealerweise im Pharma/Medizintechnik Bereich
- Kenntnisse über die Strukturen des Gesundheitssystems in der Schweiz
- Offen, kreativ und ein „Netzwerker“
- Eigenmotivation, eigenverantwortliches und lösungsorientiertes Arbeiten
- Erfahrung in der Erstellung von Marketingplänen und in der Umsetzung sowie dem Controlling von Marketingmaßnahmen
- Erfahrung im Management von Kommunikationskampagnen und der Mediaplanung
- Erfahrung im Management von Kommunikationsagenturen
- Hohe Kundenorientierung
- Innovationsbereitschaft und Begeisterungsfähigkeit
- fließende Deutsch-, Französisch
- und Englischkenntnisse in Wort und Schrift
- fundierte MS-Office-Anwenderkenntnisse

LI-REMOTE

LI-SB1



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