Performance Marketing Manager Emea
vor 11 Stunden
Job Description
Location: Geneva // Switzerland
Kontoor Brands is a global lifestyle apparel company, with a portfolio of some of the world's most iconic denim brands: Wrangler® and Lee®.
We design, manufacture and distribute superior high-quality products that look good and fit right, giving people around the world the freedom and confidence to express themselves.
Our global community counts more than 15,000 employees and we fosters a culture of collaboration, performance and entrepreneurial spirit.
With our new European Headquarters in Geneva, Switzerland we are on an exciting journey welcoming inclusive, creative and forward-looking employees who can help us build the foundation for the future.
What’s the scope?
Reporting into the Sr eCommerce Manager EMEA you are responsible for accelerating the direct to consumer ecommerce business for two of the most iconic denim brands in the world. You manage digital channels across the acquisition funnel (SEA, SEO, CRM, Affiliates, etc.) and work closely with the ecommerce and marketing teams to plan and execute brand-right campaigns that deliver outstanding results.
You will be responsible to lead the overall eCommerce digital marketing strategy and vision across all digital marketing channels and will deliver clear, concise and reliable reporting on all activities to key stakeholders.
As Performance Marketing Manager EMEA you have two direct reports
Your responsibilities as our Performance Marketing Manager;
- Develop the overall performance marketing low to upper funnel strategy, inclusive of budgeting and forecasting ensuring the achievement of ROAS targets maintaining positive KPI trends
- Lead the relationship with the performance marketing agencies ensuring the achievement of optimal outcome across multiple search engines and channels
- Create actionable insights and implementations from performance marketing analysis, Google Brand popularity, new technologies and industry trends to benefit ecommerce and beyond
- Work with the Brand Marketing team to create aligned consumer communication strategies and consistent messaging
- Develop and implement frictionless high converting user journeys together with the e-commerce team
- Site optimization: Define opportunities on site (structure) and content to drive Search Engine Optimization
- Build and develop a talented and highly motivated team for a fast developing business.
Skills for Success:
- 7 years’ experience in performance marketing/ PPC or overall digital marketing
- Work experience in a sports, premium, fashion brand/ retailer, or agency, or one of the big platforms.
- Experience of mobile and social marketing including apps is preferred.
- In depth understanding of marketing tech & marketing mechanisms
- Ability to effectively manage a 3rd party external agencies.
- University degree or similar experience in business, tech or marketing
- Strong commercial drive, enjoys building and developing at both the strategic and tactical levels.
- Team leadership and development capabilities
- Self-starter mentality and enjoys working in a fast paced environment
- Data and details driven
- Strong communication skills: written & oral and ability to quickly build strong relationships and ability to work across cultures and geographies.
We offer:
We value trust and transparency and focus on collaboration and teamwork. We live by our clear Purpose, Mission & Values where we strive for continuous innovation & cutting-edge sustainable technology; We offer competitive benefits, perks and personal development opportunities;
- Casual Denim dress code in the office and outside of work
- Discount on our brands; Wrangler® & Lee®
- Exciting challenges in a dynamic team
- Collateral and benefits of a global company
- Attractive salary package with fixed and variable components
- Development opportunities in a growth-driven environment
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