E-commerce Marketing Manager

vor 3 Wochen

Geneve, Schweiz Memo international Vollzeit

We are looking for a Digital omni-channel assistant to join the E-Commerce department of **MEMO INTERNATIONAL** by taking part in the development and monitoring of the team's projects. In charge of customer relations and logistics related to our e-commerce sites (France and International), you provide the best solution to each request and aim for excellence.

**MEMO INTERNATIONAL** is a family fragrance group established in 2007 with a portfolio of 3 brands **Memo Paris, Floraiku Paris **and** Hermetica Paris**. We’re a company that genuinely cares about our people, our products, our clients, and the environment. **High energy, creativity** and an **entrepreneurial spirit** are essential qualities that animate every member of our team every day. If you have great eye, the ability to capture and highlight products and a quick learning pace, we want you on our team

***

**RESPONSIBILITIES**

**Customer acquisition and retention**
- Serve as lead of the direct-to-consumer sites to assure all aspects of site and marketing channels driving to it meet profitability targets.
- Work on customer acquisition strategies across Paid media, Paid search and Content marketing
- Work on customer retention across all channels to improve 'customer value' and meet the loyalty challenges and ‘returning customer rate’.
- Forecast annual and monthly acquisition and expenses needed to achieve targets. Provide recurring updates to brand stakeholders on performance and plans to achieve the goals.

**Campaign and Content Calendar Management**
- Oversee the site content process including creating creative briefs, providing feedback on creative assets, passing assets to our in-house creative team and assuring error-free content is loaded on site and in all marketing channels.
- Plan and secure inventory for promotions and sampling programs to support monthly revenue targets.

**Digital Marketing Expert**
- Execute best in class digital marketing practices that balance brand storytelling with sales tactics.
- Manage relationship with third-party marketing partners, including paid ads and affiliates. Continually inform them of campaigns, product launches and KPI targets. Assure they are delivering the best consumer experience to drive sales with a test-and-learn mindset.
- Identify opportunities to AB test copy and visual content; share and implement learnings.
- Stay current on innovations in digital marketing and ecommerce technologies and through webinars, industry journals, and competitive benchmarking.

**Lead & Manage**
- Cultivate strong relationships with cross-functional teams including: Brand Management, Creative, Commercial and Finance.
- Manage portfolio of third-party vendors with duties that include setting clear expectations, measuring goals and assuring deliverables are met.

**WHAT WE’RE LOOKING FOR THIS POSITION**
- Master's degree from a top school
- Minimum 3+ years combined work experience in ecommerce, digital marketing and/or brand marketing, with approved customer activation in luxury industry
- Strong understanding of best-in-class digital marketing and ecommerce practices.
- Advanced analytical skills with the ability to interpret and translate data into action. Advanced Excel skills required. Experience with Google Analytics preferred.
- Experience with ecommerce platforms such as Klaviyo and Shopify.
- Experience with SMA and proven ROI results
- Strong written and verbal communication skills with an apt for influencing and storytelling.
- Experience leading direct and indirect teams.

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