![Philip Morris International](https://media.trabajo.org/img/noimg.jpg)
Digital Paid and Social Media Lead Lausanne
vor 23 Stunden
Be a part of a revolutionary change
At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and the space to move your career forward in endlessly different directions.
Digital Paid and Social Media Lead is a critical cross-functional project member in the Digital Paid Media team partnering with key digital collaborators (internal, regional & central) to contribute to the definition of the Digital Paid Media strategy, lead the implementation of Digital Paid Media plans, support main digital lead commercial objectives (leads) and social media objectives.
In this position you will:
- Be responsible for developing online paid media campaign plans in collaboration with the media agency and key internal partners to reach the business objectives and critical metrics, in line with the budget approved for the campaigns.
- Lead the deployment of the approved paid media campaigns and monitor closely the performance to ensure that critical metrics are achieved; proactively recommend improvements and optimizations. Prepare the needed reports and present to the internal partners.
- In collaboration with the Marketing Comms team and Digital Paid & Social Media Head, develop the content strategy for local Display Paid media campaigns and / or Social Media channels, ensuring alignment with key internal partners, as well as consistency with the global brand positioning, guidelines and toolboxes, while demonstrating on market data and consumers insights.
- Lead the development of specific assets required for the channels, in collaboration with creative agencies and central team; brief the agencies for specific assets and executions; ensure constant optimization of the assets across channels and publishers.
- Identify, negotiate and drive new digital partnerships and channels with local market third parties to drive scalability of our activities.
- Ensure that all social and paid media campaign programs and activities are in full compliance with local market regulations, the PMI Marketing code, Swiss cigarettes and appropriate RRP (Reduced-Risk Products) guidelines, business conduct policies and practices.
We’re looking for someone with:
- Master / Bachelor’s degree in marketing management, communications or digital marketing
- Strong experience in digital marketing, advertising, Project Management
- Excellent analytical, problem-solving skills, attention to detail and ability to use analytics tools (eg. Google Analytics) to analyse data and trends, as well as find opportunities
- Track record of ability to set-up and maintain paid media campaigns and / or third parties’ activations and / or eTailers
- Technical savviness, understanding the principles of programmatic, tag management and campaign tracking
- Self-motivation with a strong desire to succeed. “Can Do” & “Entrepreneurial” attitude a requirement
- Thirst to learn in the ever-evolving digital environment, experience with Google ads and YouTube campaigns is an asset
- English proficiency, at least one of national languages is an asset (German is preferred)
What we offer
Our success depends on the talented employees who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
- Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
- Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
- Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
Take pride in delivering our promise to society: to deliver a smoke-free future.
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