Chief Marketing Officer, Lausanne

Vor 2 Tagen

Lausanne, Schweiz TN Switzerland Vollzeit

Social network you want to login/join with:

INEXTO is a leading provider of software and services for Authentication, Secure Serialization, Track & Trace and Production Volume Verification. Its technology is already securing over 100 billion products annually in more than 1’700 manufacturing lines in 100 countries.

We provide solutions to help public and private organizations in:

  • Regulatory compliance & tax verification
  • Brand protection (anti-counterfeiting, anti-diversion)
  • Production & supply chain optimization
Job Summary:

The Chief Marketing Officer (CMO) will be responsible for overseeing the planning, development, and execution of our inbound and outbound marketing initiatives. Reporting directly to the CEO, the CMO's primary responsibility is to generate revenue by increasing sales through successful marketing across the organization. This includes leveraging market research, pricing strategies, marketing communications, direct marketing, advertising, and public relations. The CMO will also lead the marketing team, use data-driven insights to optimize marketing efforts, and collaborate with other departments to ensure a cohesive strategy.

Key Responsibilities:
  1. Develop and implement a cohesive marketing plan to increase brand awareness and sales.
  2. Overseeing the development and maintenance of the company's brand identity, ensuring consistency across all marketing channels.
  3. Leveraging digital marketing channels, including social media, email marketing, and SEO, to reach and engage target audiences.
  4. Conducting market research to understand customer needs, identify market opportunities, and competitive landscape.
  5. Driving revenue growth by delivering qualified leads to the Sales department.
  6. Planning, executing, and evaluating marketing campaigns to promote our products and drive customer engagement.
  7. Develop and lead a high-performing marketing team.
  8. Collaborate with the sales and product development teams to ensure brand consistency.
  9. Managing public relations efforts to enhance the company's reputation and build strong relationships with media and stakeholders.
Requirements:
  1. Proven experience as a Chief Marketing Officer or similar role in a mid-sized software development company providing complex IT solutions to manufacturing companies of all sizes on an international scale.
  2. Strong leadership and negotiation skills.
  3. Proven experience in developing effective strategies and business plans for all aspects of marketing (branding, product promotion, lead generation, etc.).
  4. Solid understanding of market research and data analysis methods.
  5. Ability to apply marketing techniques across digital (e.g. social media) and non-digital (e.g. press) channels.
  6. Excellent communication (written and verbal) and interpersonal skills.
  7. Degree in business, marketing, communications or related field.
#J-18808-Ljbffr

  • Chief Marketing Officer

    vor 1 Woche

    Lausanne, Schweiz Inexto SA Vollzeit

    Job Summary: The Chief Marketing Officer (CMO) will be responsible for overseeing the planning, development, and execution of our inbound and outbound marketing initiatives. Reporting directly to the CEO, the CMO's primary responsibility is to generate revenue by increasing sales through successful marketing across the organization. This includes leveraging...

  • Chief Marketing Officer

    vor 1 Tag

    Lausanne, Schweiz INEXTO Vollzeit

    Job Summary: The Chief Marketing Officer (CMO) will be responsible for overseeing the planning, development, and execution of our inbound and outbound marketing initiatives. Reporting directly to the CEO, the CMO's primary responsibility is to generate revenue by increasing sales through successful marketing across the organization. This includes leveraging...

  • Chief Marketing Officer

    Vor 2 Tagen

    Lausanne, Schweiz INEXTO Vollzeit

    INEXTO is a leading provider of software and services for Authentication, Secure Serialization, Track & Trace and Production Volume Verification. Its technology is already securing over 100 billion products annually in more than 1’700 manufacturing lines in 100 countries.We provide solutions to help public and private organizations in:Regulatory...

  • Chief Strategy Officer

    vor 1 Woche

    Lausanne, Schweiz TieTalent Vollzeit

    AboutChief Strategy OfficerClient#AI #SaaS #Start-up-to-Scale-Up #Road to Innovation #SwissTechOur client is a fast-growing Swiss tech start-up specializing in the analysis of massive data and Models Training. With their AI-driven platform, they empower businesses to extract valuable insights, without requiring advanced technical expertise. Their technology...

  • Chief Strategy Officer

    Vor 6 Tagen

    Lausanne, Schweiz FINDERS SA Vollzeit

    Client:#AI #SaaS #Start-up-to-Scale-Up #Road to Innovation #SwissTechOur client is a fast-growing Swiss tech start-up specializing in the analysis of massive data and Models Training. With their AI-driven platform, they empower businesses to extract valuable insights, without requiring advanced technical expertise. Their technology provides flexible,...

  • Chief Strategy Officer

    Vor 7 Tagen

    Lausanne, Schweiz TieTalent Vollzeit

    #AI #SaaS #Start-up-to-Scale-Up #Road to Innovation #SwissTechOur client is a fast-growing Swiss tech start-up specializing in the analysis of massive data and Models Training. With their AI-driven platform, they empower businesses to extract valuable insights, without requiring advanced technical expertise. Their technology provides flexible, tailored...

  • Chief of Staff

    Vor 4 Tagen

    Lausanne, Schweiz GTX medical Vollzeit

    At ONWARD we're looking for a Chief of Staff to join our team. Full-time - Lausanne **About the job**: This is a unique opportunity for an individual with senior leadership aspirations to get exposure to a broad array of business issues and deliver value to the organization across our spectrum of activities. The Chief of Staff will support the Chief...

  • Administrative Assistant Marketing

    Vor 6 Tagen

    Lausanne, Schweiz IMD Vollzeit

    **The Job’s mission**: We are looking for a proactive team player to join our dynamic international marketing team to assist with administrative duties. Supporting our Chief Marketing Officer and the broader team, you will help coordinate an intricate schedule so we can together deliver on IMD’s mission: to challenge what is and inspire what could...

  • Sales & Marketing Developer, Lausanne

    Vor 2 Tagen

    Lausanne, Schweiz TN Switzerland Vollzeit

    Logmind is an innovative and dynamic start-up company based in Lausanne, Switzerland. The company develops a cloud-based log data analysis platform that automatically detects problems from the organization's application and infrastructure log data, helping IT teams from large organizations proactively identify and solve technical problems in their complex IT...

  • Marketing Communications Intern Lausanne

    vor 1 Woche

    Lausanne, Schweiz Philip Morris International Vollzeit

    Be a part of a ground-breaking change This is just the start. For us. For you. Although our tobacco brands have been world famous since the 1900s, we now have an ambitious new vision: to build our future on one clear purpose - to deliver a smoke-free future. Your fresh opinion and positive mindset can fuel our smoke-free future. You will be collaborating...

  • .NET Software Engineer

    Vor 2 Tagen

    Lausanne, Schweiz Noir Vollzeit

    Social network you want to login/join with:.NET Software Engineer - Marketing Software Platform – Lausanne, SwitzerlandLocation:Lausanne, Switzerland / Remote WorkingJob Category:Information TechnologyJob Reference:NC/BK/LAU115130_1734919363Job Views:18Posted:23.12.2024Expiry Date:06.02.2025Job Description:.NET Software Engineer - Revolutionary Marketing...

  • Coordinateur Marketing

    Vor 2 Tagen

    Lausanne, Schweiz TN Switzerland Vollzeit

    Coordinateur Marketing & Commercial (H/F), LausanneMBway Grand GenèveDans le cadre de son MBA Stratégie Marketing et Communication Digitale, MBway Grand Genève, école internationale de management à Ville-la-Grand du Bac+3 au Bac+5 située en Haute-Savoie, recherche pour l’un de ses partenaires, un coordinateur Marketing et Commercial (H/F) en...

  • Office Manager, Lausanne, Switzerland Lausanne, Switzerland

    Vor 6 Tagen

    Lausanne, Schweiz Tbwa ChiatDay Inc Vollzeit

    Office Manager, Lausanne, 5 days a week (Part-Time/Condensed Hours)Isomorphic Labs is a new Alphabet company that is reimagining drug discovery through a computational- and AI-first approach.We are on a mission to accelerate the speed, increase the efficacy and lower the cost of drug discovery. You'll be working at the cutting edge of the new era of 'digital...

  • B2b Marketing Manager

    vor 1 Woche

    Lausanne, Schweiz IMD Vollzeit

    **The Job’s mission**: Lead the development and execution of IMD’s B2B marketing strategy under the guidance of the Chief Marketing Officer and in close collaboration with key internal stakeholders, in particular those heading up the key B2B-focused departments and service lines. **Key **accountabilities**: - B2B marketing strategy definition and...

  • Digital Marketing Intern Lausanne, Switzerland

    Vor 4 Tagen

    Lausanne, Schweiz Philip Morris International Vollzeit

    Be a part of a revolutionary change Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business and building our future on one clear purpose - to deliver a smoke-free future. This transformation will revolutionise every area of our business. The products we...

  • Internships Office Lausanne

    Vor 4 Tagen

    Lausanne, Schweiz Liip Vollzeit

    Internships at Liip? Yes we offer them in our location in Lausanne. You will be accompanied by motivated Liipers who will introduce you to what developers (backend, frontend, full-stack, mobile) or designers do at Liip. You will work in an open, collaborative and dynamic environment. You will get the opportunity to learn new technologies and dive deeper...

  • Stagiaire en Recherche Marketing 80-100%

    vor 2 Wochen

    Lausanne, Schweiz Link Marketing Services AG Vollzeit

    Nous sommes LINK Nous sommes le leader du marché suisse. Nous donnons une voix à la population suisse. Nous rendons le monde plus compréhensible pour nos clients. Nous établissons des Market Insights afin de pouvoir prendre de meilleures décisions rapidement et de manière ciblée. Nous sommes leaders dans des domaines d'avenir importants comme...

  • Stagiaire en Recherche Marketing 80-100%

    Vor 6 Tagen

    Lausanne, Schweiz Link Marketing Services AG Vollzeit

    Nous sommes LINK Nous sommes le leader du marché suisse. Nous donnons une voix à la population suisse. Nous rendons le monde plus compréhensible pour nos clients. Nous établissons des Market Insights afin de pouvoir prendre de meilleures décisions rapidement et de manière ciblée. Nous sommes leaders dans des domaines d'avenir importants comme...

  • .NET Software Engineer – Marketing Software Platform – Lausanne

    Vor 5 Tagen

    Lausanne, Schweiz Noir Consulting Vollzeit

    .NET Software Engineer - Revolutionary Marketing Software Platform - Lausanne, Switzerland (Tech stack: .NET Software Engineer, .NET 9, C#, Blazor, Azure, JavaScript, HTML5, CSS3, Agile, Programmer, Full Stack Developer, Architect) Since 2006, our client's revolutionary marketing software platform has been helping businesses globally attract, engage, and...

  • .NET Software Engineer

    Vor 5 Tagen

    Lausanne, Schweiz Noir Vollzeit

    .NET Software Engineer - Revolutionary Marketing Software Platform - Lausanne, Switzerland(Tech stack: .NET, .NET 9, C#, Blazor, Azure, JavaScript, HTML5, CSS3, Agile)Since 2006, our client's revolutionary marketing software platform has been helping businesses worldwide attract, engage, and delight customers by delivering relevant, helpful, and personalized...