Chief Marketing Officer

vor 1 Tag

Lausanne, Schweiz INEXTO Vollzeit

INEXTO is a leading provider of software and services for Authentication, Secure Serialization, Track & Trace and Production Volume Verification. Its technology is already securing over 100 billion products annually in more than 1’700 manufacturing lines in 100 countries.

We provide solutions to help public and private organizations in:

  • Regulatory compliance & tax verification
  • Brand protection (anti-counterfeiting, anti-diversion)
  • Production & supply chain optimization
  • Customer engagement & circular economy

 

Job Summary: The Chief Marketing Officer (CMO) will be responsible for overseeing the planning, development, and execution of our inbound and outbound marketing initiatives. Reporting directly to the CEO, the CMO's primary responsibility is to generate revenue by increasing sales through successful marketing across the organization. This includes leveraging market research, pricing strategies, marketing communications, direct marketing, advertising, and public relations. The CMO will also lead the marketing team, use data-driven insights to optimize marketing efforts, and collaborate with other departments to ensure a cohesive strategy.

Key Responsibilities:

•Develop and implement a cohesive marketing plan to increase brand awareness and sales.

•Overseeing the development and maintenance of the company's brand identity, ensuring consistency across all marketing channels

•Leveraging digital marketing channels, including social media, email marketing, and SEO, to reach and engage target audiences

•Conducting market research to understand customer needs, identify market opportunities, and competitive landscape

•Driving revenue growth by delivering qualified leads to the Sales department

•Planning, executing, and evaluating marketing campaigns to promote our products and drive customer engagement

•Develop and lead a high-performing marketing team.

•Collaborate with the sales and product development teams to ensure brand consistency.

•Managing public relations efforts to enhance the company's reputation and build strong relationships with media and stakeholders

Requirements:

•Proven experience as a Chief Marketing Officer or similar role in a mid-sized software development company providing complex IT solutions to manufacturing companies of all sizes on an international scale.

•Strong leadership and negotiation skills

•Proven experience in developing effective strategies and business plans for all aspects of marketing (branding, product promotion, lead generation, etc.)

•Solid understanding of market research and data analysis methods

•Ability to apply marketing techniques across digital (e.g. social media) and non-digital (e.g. press) channels

•Excellent communication (written and verbal) and interpersonal skills

•Degree in business, marketing, communications or related field

•International experience

•Native English speaker or equivalent

  • Chief Marketing Officer

    vor 1 Woche

    Lausanne, Schweiz Inexto SA Vollzeit

    Job Summary: The Chief Marketing Officer (CMO) will be responsible for overseeing the planning, development, and execution of our inbound and outbound marketing initiatives. Reporting directly to the CEO, the CMO's primary responsibility is to generate revenue by increasing sales through successful marketing across the organization. This includes leveraging...

  • Chief Marketing Officer

    vor 11 Stunden

    Lausanne, Schweiz INEXTO Vollzeit

    Job Summary: The Chief Marketing Officer (CMO) will be responsible for overseeing the planning, development, and execution of our inbound and outbound marketing initiatives. Reporting directly to the CEO, the CMO's primary responsibility is to generate revenue by increasing sales through successful marketing across the organization. This includes leveraging...

  • Chief Marketing Officer, Lausanne

    vor 1 Tag

    Lausanne, Schweiz TN Switzerland Vollzeit

    Social network you want to login/join with:INEXTO is a leading provider of software and services for Authentication, Secure Serialization, Track & Trace and Production Volume Verification. Its technology is already securing over 100 billion products annually in more than 1’700 manufacturing lines in 100 countries.We provide solutions to help public and...

  • Chief Strategy Officer

    vor 1 Woche

    Lausanne, Schweiz TieTalent Vollzeit

    AboutChief Strategy OfficerClient#AI #SaaS #Start-up-to-Scale-Up #Road to Innovation #SwissTechOur client is a fast-growing Swiss tech start-up specializing in the analysis of massive data and Models Training. With their AI-driven platform, they empower businesses to extract valuable insights, without requiring advanced technical expertise. Their technology...

  • Chief Strategy Officer

    Vor 5 Tagen

    Lausanne, Schweiz FINDERS SA Vollzeit

    Client:#AI #SaaS #Start-up-to-Scale-Up #Road to Innovation #SwissTechOur client is a fast-growing Swiss tech start-up specializing in the analysis of massive data and Models Training. With their AI-driven platform, they empower businesses to extract valuable insights, without requiring advanced technical expertise. Their technology provides flexible,...

  • Chief Strategy Officer

    Vor 6 Tagen

    Lausanne, Schweiz TieTalent Vollzeit

    #AI #SaaS #Start-up-to-Scale-Up #Road to Innovation #SwissTechOur client is a fast-growing Swiss tech start-up specializing in the analysis of massive data and Models Training. With their AI-driven platform, they empower businesses to extract valuable insights, without requiring advanced technical expertise. Their technology provides flexible, tailored...

  • Chief of Staff

    Vor 3 Tagen

    Lausanne, Schweiz GTX medical Vollzeit

    At ONWARD we're looking for a Chief of Staff to join our team. Full-time - Lausanne **About the job**: This is a unique opportunity for an individual with senior leadership aspirations to get exposure to a broad array of business issues and deliver value to the organization across our spectrum of activities. The Chief of Staff will support the Chief...

  • Administrative Assistant Marketing

    Vor 5 Tagen

    Lausanne, Schweiz IMD Vollzeit

    **The Job’s mission**: We are looking for a proactive team player to join our dynamic international marketing team to assist with administrative duties. Supporting our Chief Marketing Officer and the broader team, you will help coordinate an intricate schedule so we can together deliver on IMD’s mission: to challenge what is and inspire what could...

  • B2b Marketing Manager

    vor 1 Woche

    Lausanne, Schweiz IMD Vollzeit

    **The Job’s mission**: Lead the development and execution of IMD’s B2B marketing strategy under the guidance of the Chief Marketing Officer and in close collaboration with key internal stakeholders, in particular those heading up the key B2B-focused departments and service lines. **Key **accountabilities**: - B2B marketing strategy definition and...

  • Stagiaire en Recherche Marketing 80-100%

    vor 1 Woche

    Lausanne, Schweiz Link Marketing Services AG Vollzeit

    Nous sommes LINK Nous sommes le leader du marché suisse. Nous donnons une voix à la population suisse. Nous rendons le monde plus compréhensible pour nos clients. Nous établissons des Market Insights afin de pouvoir prendre de meilleures décisions rapidement et de manière ciblée. Nous sommes leaders dans des domaines d'avenir importants comme...

  • Stagiaire en Recherche Marketing 80-100%

    Vor 5 Tagen

    Lausanne, Schweiz Link Marketing Services AG Vollzeit

    Nous sommes LINK Nous sommes le leader du marché suisse. Nous donnons une voix à la population suisse. Nous rendons le monde plus compréhensible pour nos clients. Nous établissons des Market Insights afin de pouvoir prendre de meilleures décisions rapidement et de manière ciblée. Nous sommes leaders dans des domaines d'avenir importants comme...

  • Chief of Staff

    Vor 4 Tagen

    Lausanne, Schweiz Adecco Human Resources AG Vollzeit

    About the Role:We are seeking a dynamic and organized Chief of Staff to work closely with the CEO of our organization. This role is ideal for someone with a passion for science, health, and entrepreneurship.As a key partner to the CEO, you will ensure operational excellence, support strategic initiatives, and contribute to the organization's growth. You'll...

  • Stagiaire en Recherche Marketing 80-100%

    vor 1 Woche

    Lausanne, Schweiz Link Marketing Services AG Vollzeit

    Avec toi, nous créons les bases de décision de demain. Notre place à la pointe de la recherche sociale et de marché suisse n'est pas le fruit du hasard - nous avons des exigences élevées pour notre travail et nous les poursuivons continuellement. Nous menons des recherches au plus haut niveau depuis plus de 40 ans. Nous sommes synonymes de...

  • Marketing Intern

    Vor 5 Tagen

    Lausanne, Schweiz Effixis Vollzeit

    Effixis is all about creating custom AI and data science solutions that make a difference. We're proud to work with industry leaders like Nestlé, Roche, CHUV, deSter and many others . With our original office in Lausanne near Lake Geneva and a another one in Brussels , we've become a go-to consulting company in the AI and data field.As our business is...

  • Digital Marketing Internship

    Vor 5 Tagen

    Lausanne, Schweiz SmartHelio Sarl Vollzeit

    Are you willing to have an impact on the planet and accelerate energy transition? Come join SmartHelio, a dynamic company based out of Lausanne, Switzerland with a global impact, recognised as “Best for the world” by B-Corporation institute for its high contribution to the environment.We accelerate the adoption of sustainable energy in the face of...

  • Brand Marketing Intern

    Vor 5 Tagen

    Lausanne, Schweiz British American Tobacco Vollzeit

    **BAT SWITZERLAND** **IS LOOKING FOR A BRAND MARKETING INTERN** **SENIORITY LEVEL**:Entry level **JOB TITLE**:Brand Marketing Internship **DURATION**:Fixed term - 6 months **FUNCTION**:Marketing **REPORTS TO**: Brand Marketing Manager **CITY & COUNTRY**:Lausanne, Switzerland **YOUR KEY RESPONSABILITIES WILL COVER THE FOLLOWING**: Actively support the...

  • Brand Marketing Intern

    Vor 5 Tagen

    Lausanne, Schweiz The British American Tobacco Group Vollzeit

    British American Tobacco is a truly global organization. Our companies employ more than 55,000 people in a business spanning some 180 markets worldwide.The nicotine industry is fast moving and today diversifying into several new categories, offering consumers reduced risk products as alternatives to cigarette. Among these, vaping products are growing...

  • Marketing Intern

    vor 2 Wochen

    Lausanne, Schweiz Helen of Troy Vollzeit

    Join our Marketing Team at Helen of Troy as our Marketing Intern and make an immediate impact on 3 of our trusted brands Vicks , Braun , Honeywell - Together, we build innovative and useful products that elevate people's lives everywhere every day! Our internships are focused on supporting a multitude of world-class brands that offer innovative...

  • Brand Marketing Intern

    Vor 2 Tagen

    Lausanne, Schweiz BRP Vollzeit

    We are looking for a Brand Marketing Intern who will report to the Senior Product Manager. As part of your role, you will be supporting the Brand Marketing Advisor in the deployment and follow-up of the 360 marketing plan for Can-Am 3-wheel in Europe. Working with agencies, other functions and local marketing teams, you will be a key facilitator in creating...

  • Marketing Intern

    Vor 2 Tagen

    Lausanne, Schweiz Helen of Troy Vollzeit

    **Marketing Intern** Join our Marketing Team at Helen of Troy as our **Marketing Intern** and make an immediate impact on our 3 trusted Beauty brands, Revlon, Drybar and Hot Tools. Together, we build innovative and useful products that elevate people's lives everywhere every day! Our internships are focused on supporting a multitude of world-class brands...