Product Marketing Manager

vor 1 Tag


Zurich, Schweiz ABB Vollzeit

**Product Marketing Manager - Cyber Security, Digital**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
In this role you will be responsible for the Go-To-Market strategy and launch excellence for the Cyber Security portfolio, in Process Automation Industrial Software Solution business area globally. You will develop the market strategy for the portfolio, provide input to the product roadmap process, participate in the NPD process to ensure successful product launches and campaigns with key assets and sales enablement.

**This position reports to**:
Global Product Marketing Manager,Digital

**Your responsibilities**:

- Driving the launch excellence and marketing strategy for the Cyber Security offering across the digital solutions portfolio
- Leading the launch excellence program and standardization for full digital portfolio through the end-to-end gate model
- Identifying and Implementing marketing strategy including pricing for the digital portfolio and responsible for competitor analysis & market research
- Driving product positioning and product features to spotlight and empowers the sales team with clear value propositions
- Developing user personas, mapping out each step of the customer journey and identifying assets that support value messaging that resonate with the target audience and support the customer decision process.
- Owning the go-to-market strategy, and together with marcom, plans marketing campaigns, events, external interviews, industry awards/assessment preparations
- Supporting go-to-market teams such as sales, solution consulting, customer support, customer success, and account management
- Driving digital talent and culture, be an advisor on digital transformation both internally and externally
- Leading sales enablement programs together with consulting teams to deliver product training for increased portfolio adoption internally

**Your background**:

- Up to 10 years’ experience in the OT / software industry with focus on digitalization and the Internet of Things, and deep understanding of relevant technologies and trends
- Bachelor’s Degree in Engineering, Marketing, Business Management, or related technical field.Master’s Degree in Business Administration or technical field would be an advantage
- Strong knowledge of solutions covering industrial operations Cyber Security including system assessments, system hardening consulting, project implementations, monitoring and maintenance services
- Experience in the industrial software environment; Industry exposure preferred experience and background in either one or more of the Division industrial domains of Mining, Aluminum, Cement, Pulp & Paper, Metals, Food & Beverage and Discrete Industries
- Proven experience in driving digital solutions marketing for complex global organizations, ideally in a B2B environment (Process, Energy, software, technology, automation)
- Understanding and implementation of product marketing processes, market strategy, product pricing, NPD gate process and incorporating VOCs into the agile requirements process
- Fluency in English, both written and spoken
- Availability to travel internationally as required

**More about us**:



  • Zurich, Schweiz Wingtra AG Vollzeit

    Join the Wingtra team and become part of this venture-backed robotics scaleup with a global and international team of 140+ dedicated Wingtranauts who want to see their actions have a positive and lasting impact on the world. Founded more than 7 years ago at ETH Zurich, Europe’s leading robotics university, our goal is to build the best aerial robots to...


  • Zurich, Schweiz ABB Vollzeit

    **Product Marketing Manager - Operational Excellence, Digital**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity...


  • Zurich, Schweiz ABB Vollzeit

    **Global Product Marketing Manager UniGear / Digital**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and...


  • Zurich, Schweiz xorlab AG Vollzeit

    About the role We are looking for an experienced Product Marketing Manager to join our Zurich-based Marketing team. This is a key role to drive go-to-market execution and adoption of the xorlab Security Platform. You will be responsible for launching products and features, conducting effective sales and partner enablement sessions, researching the market...


  • Zurich, Schweiz Crowdhouse Vollzeit

    **Your new crowd**: We at Propportunity are a spin-off of Crowdhouse's technology division with 55 employees. Together we have built the most successful real estate platform (SaaS) for buying and selling investment properties in Switzerland. Our mission is to create a software suite to conduct safe and efficient international real estate transactions -...


  • Zurich, Schweiz Nomoko Vollzeit

    Nomoko is a Swiss tech startup unlocking the potential of industry through the power of Digital Twins. We're building an ecosystem for data suppliers, data users, developers, partners and businesses across every industry to access spatial data, and build and use spatial solutions using Digital Twins. With our flagship product Praedia hitting the market...


  • Zurich, Schweiz Cultural Care Au Pair Vollzeit

    We are looking for a Product Manager to join our Marketing Technology team as we seek to improve our digital experience, enhance our communication, and support our business goals. You will play a pivotal role in defining the product roadmap and driving the execution of functionality that enables a great customer experience. Here at Cultural Care, we are a...

  • Product Manager

    Vor 2 Tagen


    Zurich, Schweiz Coopers Group AG Vollzeit

    Our client, a world-leading solutions provider in the design, development, and manufacturing of advanced drug delivery devices, is looking for a **Product Manager** **Responsabilities**: - Translate customer needs into technical products - Define and maintain product / platform strategy & roadmap with inputs from other functions including business...


  • Zurich, Schweiz Classic Vacations Vollzeit

    Position Title**:Product Development Manager** Reports to**:Director of Product Development** Status**:Salary** Travel Requirements**: 20%-30%; 2-4 Market Visits as needed, Industry tradeshows as determined with Director, all applicable company events** The Product Development Manager ultimate responsibilities are: - Craft, execute and evaluate all...


  • Zurich, Schweiz coni+partner AG Vollzeit

    Our client is an asset manager in Zurich. We are searching for an ILS product specialist (m, f, d) as a Product Manager ILS Funds Aufgaben Responsible for assisting Asset Management’s Institutional Sales with the creation of presentations, documentation and marketing materials for ILS funds, institutional clients and investors / Support ILS Portfolio...


  • Zurich, Schweiz xorlab AG Vollzeit

    About the role We are looking for an experienced Product Marketing Manager to join our Zurich-based Marketing team. This is a key role to drive go-to-market execution and adoption of the xorlab Security Platform. You will be responsible for launching products and features, conducting effective sales and partner enablement sessions, researching the market...


  • Zurich, Schweiz xorlab AG Vollzeit

    About the role We are looking for an experienced Product Marketing Manager to join our Zurich-based Marketing team. This is a key role to drive go-to-market execution and adoption of the xorlab Security Platform. You will be responsible for launching products and features, conducting effective sales and partner enablement sessions, researching the market...


  • Zurich, Schweiz UBS Vollzeit

    Schweiz - Zürich- Marketing & Kommunikation, Produktentwicklung und -management- Personal & Corporate Banking**Automatischer Stellencode** - 254735BR**Stadt** - Zürich**Job-Typ** - Vollzeit, Teilzeit**Ihre Rolle** - Sind Sie ein Multitasker? Sind Digitalisierung und Agilität für Sie keine Fremdwörter? Beherrschen Sie die Marketing-Werkzeuge für die...


  • Zurich, Schweiz ABB Vollzeit

    **Global Service Product Manager**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we...


  • Zurich, Schweiz Dagsmejan Ventures AG Vollzeit

    To continue to grow and to build on our dialogue with our customer we are looking for a Digital Marketing Manager. The position will be based in the Zurich area. **What we offer...** - An opportunity to positively influence everybody’s life. Sleep disturbances are one of the top 5 self-identified physical problems - here you can make a difference together...

  • Online Marketing

    Vor 6 Tagen


    Zurich, Schweiz Matlin Manufacturing Vollzeit

    The Online Marketing, Industry & Product Marketing oversees all B2B marketing activities for individual products and solutions. Reporting to the Chief Marketing Officer, this senior business leader is responsible for B2B product go-to-market, demand generation, and sales communications/enablement across all customer audiences from Tier 1-4. Working closely...


  • Zurich, Schweiz ABB Vollzeit

    **Marketing Communication Manager, Hydrogen (flexible location)**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity...


  • Zurich, Schweiz ABB Vollzeit

    **Marketing Manager for Marine Systems (flexible location)**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and...

  • Product Manager

    Vor 2 Tagen


    Zurich, Schweiz Inyova Vollzeit

    Inyova is the leading digital platform for investing with a sustainability impact. Through the Inyova platform, people can invest their money in companies that represent the causes they care about (like sustainability, gender equality, etc.) - without sacrificing returns along the way. Inyova stands for "invest in your values" and we're on a mission to make...

  • Product Manager

    Vor 5 Tagen


    Zurich, Schweiz UBS Vollzeit

    Switzerland - Zürich Marketing and Communications Personal & Corporate Banking **Job Reference #** 249637BR **City** Zürich **Job Type** Full Time, Part Time **Your role** Do you want to play a key role in driving the long-term commercial success of UBS’s products in alignment with our purpose, client promise and strategic imperative? Are you...