Product Marketing Manager Cyber Security
Vor 2 Tagen
About the role
We are looking for an experienced Product Marketing Manager to join our Zurich-based Marketing team. This is a key role to drive go-to-market execution and adoption of the xorlab Security Platform. You will be responsible for launching products and features, conducting effective sales and partner enablement sessions, researching the market and competition, and supporting demand generation with powerful content.
Tasks
In this role, you will
- contribute to our go-to-market strategy and refine the positioning of xorlab's products
- identify and maintain key customer stories and xorlab’s value proposition
- launch new product features and updates with a strong focus on engagement and adoption
- develop and maintain persona profiles
- support demand generation activities of the Marketing team with relevant story lines for campaigns, events and other tactics
- research competitive products through desk research, conference visits, and hands-on tests of trial products
- work closely with the Head of Product, Designers, and Engineers to sharpen our product roadmap based on market developments, the competitive landscape, and insights from customers
- incentivize and help our Sales team and channel partners to win by producing effective sales plays and enablement tools, including training, battle cards, playbooks, demos, etc.
- create and coordinate the development of focused content across the buyer journey
- identify success metrics and measure the results of our strategies and initiatives to iterate and maximize results continuously
**Requirements**:
- have at least 3 years of experience in a B2B product marketing, product management or marketing role at a technology-driven software organization
- bring very solid analytical skills and high attention to detail
- have a strong ability to multitask with a proven track record of execution on product launches, cross-functional initiatives, and sales and channel deal support
- are very strong at converting complex, technical topics into audience-appropriate content with excellent presentation skills
- have excellent German and English communication (oral and written). Additional languages are a plus
A big plus would be if you
- have experience in the Cybersecurity industry
- have a Master's degree or MBA
- have design skills
**Benefits**:
Joining us here at xorlab you’ll get the whole start-up package
- A whole lot of opportunities to make an impact in what you do, across the company, and for our customers.
- You will have the chance and/or be requested to step out of the above job description in times of need, so be prepared to build an incredible stack of experiences.
- Get exposure to any side of the company you are interested in and/or can effectively contribute to.
- You’ll be working alongside relentless and amazingly talented people, great at their respective crafts, and curious about any other ones.
We look forward to hearing from you
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