Global Travel Retail Marketing Manager
Vor 7 Tagen
**About Coty**:
COTY PURPOSE
Everybody is unique, and that’s what makes the world so beautiful. We believe that beauty has the power to change the world. When people feel beautiful, they radiate joy and energy. Just imagine how the world would change if everyone felt that way, every single day. To empower that change, we at Coty have made it our mission to Liberate and Celebrate the Diversity of Your Beauty.
COTY is seeking a talented, highly motivated, and experienced individual to join COTY's Global Travel Retail team. You will work closely with the Global Brand marketing teams, and more importantly, the regional marketing teams in Europe, Asia and the Americas.
We need someone who is dedicated and who can guide the vision and strategy behind our fragrance brands. Support Travel Retail in liaison with Global Marketing in efforts to achieve both brands and business goals - Be ‘the’ Travel Retail expert and business owner for the TR fragrance portfolio. Drive growth based on business opportunities within Travel Retail.
Develop new opportunities, based on cross function business analytics, identify consumer, shopper and customer insights and provide guidance to the various stakeholders.
**THE ROLE**: Maintain a thorough understanding of the Travel Retail channel, diverse brands, sales objectives, travel retail differentiation and marketing programs across fragrance portfolio. Adjust and implement different brands, product strategies driven by the Travel Retail channel as well as global consumer base in the regions Develop short & mid-term support plans and brand strategies to drive sustainable competitive advantage across travel retail. Work with a variety of people from various business and cultural background Strong negotiation, financial and tracking skills - as it’s crucial to engage global teams and be sure projects are delivered on time, meet financial targets, and are prioritized. Strong analytical skills - ability to draw information from diverse and varied sources, (industry, competition, and market trends) synthetize and find meaningful connections to drive the business forward. Develop excellent communication process with all areas of business and stakeholders Ability to work and coordinate projects in a flexible and fast-changing environment Manage projects and take decisions under tight deadlines and be creative to propose efficient solutions
KEY RESPONSIBILITIES Define and lead fragrance portfolio and SKU strategy for the Travel Retail channel, based on global guidelines but adjusted to distribution and regional needs (bridge between global and TR regional teams) Build innovation overview of the various formats by category Maximize brand creative opportunities through finding creative solutions, contribute to TR toolbox, briefing global teams, analyzing financials, to ultimately drive growth in the regional markets. Profitability “guardian”, tracking C1 of innovations and other projects. Establish forecast files, coordinate forecast process on saleable, GWP’s etc to ensure sales forecasts are regularly updated. Perform monthly business analysis and performance review for each brand Spearhead relationships with key internal contacts Liaise closely with the Merchandising team to implement full 360 presentations Establish forecast files, coordinate forecast process on saleable and ensure sales forecasts are regularly updated and monitored to avoid OOS or access Update key presentations & files e.g., line up files, assortment, marketing presentations (budget, innovation, etc.) Liaise closely with the central Merchandising teams to implement merchandising solutions for new product developments
**REQUIRED EXPERIENCE AND COMPETENCIES**: Master’s degree in Management and/or Marketing (or related/equivalent discipline) Min 5 year’s Marketing experience in Beauty/Luxury and/or Consumer Goods Previous marketing experience in Travel Retail with proven track record of brand management in multicultural matrix organization Language: Fluent in English is a must (written and oral) Office package: Word, Excel, Power Point, Outlook & Internet Explorer Experience with automated reporting tools is a plus (Tableau, MS Power BI).
You are a COTY FIT Passion for Beauty products Ability to guide in a highly matrix organization, across multiple markets and cultures, extremely well organized with strong project management skills Experience in identifying gaps, influencing and developing together with brand team’s new product formats, leading and managing full lifecycle process with a good sense of aesthetics. Excellent presentation, communication, and administrative skills with strong negotiation and budget management skills.
**Creator Mindset**: Proven ability to develop creative solutions, thinking strategically, analytically, and conceptually. Solution provider and problem solver, with a pro-active and ‘can do’ attitude. Strong Team Player: Ability to develop effective working relationship
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