Channel Manager On-trade
vor 4 Monaten
We Go Places How about you?
Ort: Luzern
Bereich: Verkauf
Unterbereich: Handel - Verkauf - Trade Marketing
Vertragsart: Unbefristet
Du bist am Puls der Gastronomie und erkennst dadurch jeden Trend bereits lange bevor dieser sich etabliert und so stellst Du sicher, dass wir beim Kunden und Konsumenten mit den richtigen Tools und Massnahmen ein Genuss-Erlebnis generieren. Folgende Schwerpunkte bilden die Hauptaufgabe dieser Stelle:
- Erstellen von Potentialanalysen zur Weiterentwicklung der bestehenden Kundenbasis in enger Zusammenarbeit mit Sales
- und Customer Analytics
- Erstellen von Kundenanalysen (Akquisition, Umsatzerhöhung pro Kunde, Entwickeln von Sortiment-up-selling Programmen, Weiterentwicklung der Kategorie Bier)
- Definieren von kontinuierlich optimierten Verkaufsförderungsaktivitäten für Kundenakquisationen
- Analyse und Definition vom Potenzialen in den jeweiligen Kanälen anhand interner/externen Daten
- Entwicklung eines Jahresaktivierungsplanes pro Kanal zur Erreichung der entsprechenden Ziele
- Planung sowie zeit
- und kostengerechte Umsetzung aller Marketingmassnahmen (Aktionen, Promotionen, etc.)
- Konzeption, Umsetzung und Durchführung von Channel Marketing Plänen & Kampagnen
Um diese spannende Aufgabe im analytischen und konzeptionellen Umfeld erfolgreich zu erfüllen, erwarten wir folgende Voraussetzungen:
- Erfolgreich abgeschlossene Ausbildung im kaufmännischen Bereich mit einer **Weiterbildung im Marketing oder Verkauf (Marketing-/Verkaufsfachperson o.ä.)**
- **2-3 Jahre Erfahrung im Brand Building, Channel-, Category
- und/oder Trade Marketing resp. **Key Account Management von Vorteil**:
- Kreative, analytische und konzeptionell starke Persönlichkeit gepaart mit ausgezeichnetem Kommunikationsverhalten und Durchsetzungsvermögen in einem dynamischen Umfeld
- Erste Projekt
- oder Eventmanagement Erfahrung runden dein Profil ab
- Perfekte Deutschkenntnisse in Wort und Schrift, gute Englischkenntnisse runden das Sprachprofil ab. **Französisch
- oder Italienischkenntnisse von grossem Vorteil**
Respekt, Genuss und Qualität aus Leidenschaft gehören zu unseren Kernwerten. Als Bierproduzent mit Brauereistandorten in Chur und Luzern sowie einem eigenen Getränkehandel mit 17 Standorten in der gesamten Schweiz sind wir ein Unternehmen von nationaler Bedeutung. Wir setzen auf einen Mix aus Tradition, Innovation und Kundennähe. Mit unseren Markenbieren tragen wir zur vielfältigen Schweizer Bierkultur bei.
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