Brand and Customer Manager, Chronic Cough
vor 7 Monaten
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
We are recruiting for a Brand and Customer Manager (BCM) who will be a dedicated resource in the Chronic Cough Customer Business Line and report directly to the Franchise Lead (Anesthesia and Chronic Cough). The work location will be Lucerne, Switzerland.
In this role, you will have primary responsibility for the leadership of the marketing and promotional efforts supporting selected therapy indication(s). You will closely collaborate with the cross-functional team (sales, market access function and others) to implement the Business Line
Strategy. Additionally, you will work together with Medical Affairs to provide critical customer insight and a coordinated approach to the implementation of promotional and non-promotional field-based activities.
Our team supports our customers by providing clinical information about products, educational information, and resources. We support healthcare providers and healthcare systems in meeting the goals of the patients in their communities.
**Main Responsibilities**:
**Accountable for the successful development and execution of the marketing strategy and tactics to achieve performance across selected therapy indication(s)**:
- Analyze the local market and identify commercial opportunities; allocate resources and manage budgets
- Develop and refine the brand's strategic direction, ensuring a cohesive approach across all customer touchpoints
- Adapt Regional Marketing Strategy for the Brand locally and provide input on local medical activities
- Understand and articulate the Patient and Customer pathway and execute Customer segmentation and targeting
- Develop Customer segment plans and integrate them with individual Customer plans
- Work with local market research to develop local segmentation and determine segmentation strategy based on input from all groups interacting with customers
- Share and implement best practices across the unit
- Develop and execute omnichannel marketing campaigns, ensuring a seamless and integrated approach across digital channels
- Utilize data analytics and customer insights to optimize digital marketing strategies and improve customer engagement
- Develop country plans - marketing tactics, Channel Mix and resources sections
- Provide forecasting and track local initiatives and utilization of local promotion budgets (oversight)
- Utilize materials developed by the global or regional organizations and personalize the offering to the customer based on segment importance
- Search for new and innovative ways of interacting with the Customer, using digital as part of their interactions with, and offerings to, the Customer
- Understand the Customers’ channel preferences and develop and deliver innovative programs and services in line with Customer needs
- Integrate channels to achieve the optimal channel mix for customers while seeking synergies and efficiencies
**Stakeholder Management Responsibilities**:
- Leverage previous sales or stakeholder management experience to ensure effective stakeholder management and develop strong relationships with Key Opinion Leaders (KOLs), particularly pulmonologists and allergologists
- Develop strategies for major accounts; track, monitor progress, and adjust activities accordingly
- Ensure alignment between Customer Plans and Country Integrated Medical Scientific Strategy (Medical SLs)
- Develop Customer segment plans and integrate them with individual Customer plans
- External orientation with a demonstrable ability to establish KOLs and other relevant stakeholder relationships
- Focus the organization on delivering value for customers, including patients, by fully understanding and meeting their needs
**Profile**
- Bachelor’s or Master’s degree; MBA preferred
- At least 4 years of pharmaceutical, biotech, or related business experience
- Experience in the cough market preferred
- Pharmaceutical launch experience, preferably in cough or pulmonary area preferred
- Marketing experience, and/or Government Affairs and Medical Affairs experience is a plus
- Omnichannel Marketing experience is strongly mandated
- Previous sales experience is appreciated, preferably with pulmonologists or allergologists
- Business knowledge of the Swiss life science market
- Demonstrated expertise in partnering with customers, building sustainable relationships, and leveraging customer insights to drive solutions and strategies that address previously unmet needs
- Results orientation with a proven track record of success in consistently meeting or exceeding sales/quantitative targets and qualitative objectives
- External orientation with a demonstrable ability to establish relationship with KOLs and other relevant stakeholder
- Ability
-
Brand & Customer Manager Oncology (M/F/d)
vor 6 Monaten
Luzern, Schweiz MSD VollzeitOur Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them. We are currently seeking a Brand & Customer Manager (BCM) who will be dedicated resource in the Oncology...
-
Customs Compliance Specialist
vor 4 Wochen
Luzern, Luzern, Schweiz Adidas VollzeitAdidas is a global sports brand that seeks to attract top talent to support its customs operations. Our company overview highlights our commitment to innovation, quality, and customer satisfaction.Salary$90,000 - $120,000 per year, depending on experience.About the RoleThis key position supports operational customs functions for TradeCo Markets, ensuring...
-
Senior Enterprise Customer Success Manager
vor 1 Monat
Luzern, Luzern, Schweiz OneStream Software VollzeitAbout the JobAs a key member of the OneStream Software team, we are seeking an exceptional Senior Enterprise Customer Success Manager to join our group. This role will be responsible for managing a portfolio of complex customers within the region, providing coaching and mentoring to junior Customer Success Managers, and supporting the operation of...
-
Customer Success Manager
vor 1 Monat
Luzern, Luzern, Schweiz Red Bud Regional Hospital VollzeitAbout the JobThis role plays a critical part in our mission to make every customer a reference and a success. As a Customer Success Manager, you will be responsible for the day-to-day customer success activities, from initial onboarding to continued proactive engagement and driving retention.The ideal candidate will operate as the customer's primary advocate...
-
Global Insights Manager
vor 4 Monaten
Luzern, Schweiz Sazerac Company VollzeitBuild your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in...
-
Marketing Manager Livestock Animal Health
vor 6 Monaten
Luzern, Schweiz MSD Vollzeit**Our Animal Health Marketing team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop and deploy products, platforms, brands and marketing initiatives that ensure we can improve the health and well-being of animals everywhere.** The Marketing Manager Livestock (M/F/d) will be...
-
Student Brand Ambassador
vor 1 Monat
Luzern, Luzern, Schweiz Red Bull VollzeitAs a Student Brand Ambassador for Red Bull, you will be responsible for driving the brand image and product understanding on your campus and in your region. This includes direct contact with consumers and customers, inviting product trial, in addition to working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Brand...
-
Digital Campaign Manager
vor 6 Monaten
Luzern, Schweiz MSD VollzeitOur Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide. The Digital Campaign Manager Hospital Acute Care (HAC) Portfolio will be...
-
Sales & Marketing Manager B-t Switzerland
vor 6 Monaten
Luzern, Schweiz Tecnica Group VollzeitSport is emotion in action. Tecnica Group produces the best products to enjoy the best performance in winter & outdoor sports. Authentic premium brands in all the product categories with a clear brand separation for content and identity in all customer touch points. We are a team of 3150+ employees working in 10 countries across Europe, North America, and...
-
Senior CRM Product Manager for Customer Support
vor 3 Wochen
Luzern, Luzern, Schweiz Pilatus Aircraft Ltd VollzeitPilatus Aircraft Ltd: Exciting Opportunity for Senior CRM Product Manager We are seeking a highly skilled and experienced Senior CRM Product Manager to join our team at Pilatus Aircraft Ltd. As a key member of our digital services team, you will be responsible for leading the development and implementation of our CRM product from the Government Aviation Unit...
-
Media & Insights Manager
vor 6 Monaten
Luzern, Schweiz Heineken VollzeitWe Go Places! How about you? Location: Luzern Function: Commerce Sub Function: Commerce - Marketing - Consumer and Market Intelligence Type of Contract: Permanent The media landscape, in particular the digital ecosystem, is constantly evolving and we are building a future-forward marketing organization centered on data & insights. This exciting and...
-
Technical Manager Livestock Switzerland
vor 6 Monaten
Luzern, Schweiz MSD Vollzeit**Our Animal Health Marketing team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop and deploy products, platforms, brands and marketing initiatives that ensure we can improve the health and well-being of animals everywhere.** The Technical Manager Livestock (M/F/d) is the first...
-
Global Sales and Marketing Ambassador
vor 4 Wochen
Luzern, Luzern, Schweiz Red Bull VollzeitEstablish a strong presence for the Red Bull brand within the student community at Universität Luzern.About the RoleWe are seeking an ambitious and creative individual to join our team as a Student Marketeer. As a key representative of the Red Bull brand, you will be responsible for driving sales and marketing efforts on campus and in the surrounding...
-
Markt-Spezialist für Brand-Kommunikation
vor 3 Wochen
Luzern, Luzern, Schweiz Heineken Switzerland AG VollzeitBei Heineken Switzerland AG erwartet dich eine spannende Position als Markt-Spezialist für Brand-Kommunikation. In dieser Rolle wirst du praktische Erfahrungen im Marketing sammeln, indem du die Brand Manager bei deren täglichen Aufgaben unterstützt.Unsere umfassende Ausbildung bietet dir eine fundierte Basis in allen Aspekten des Markenmanagements, von...
-
Enterprise Financial Solutions Manager
vor 3 Wochen
Luzern, Luzern, Schweiz OneStream Software VollzeitAs a seasoned finance professional, you will be instrumental in driving the success of our customers' financial initiatives. With a strong background in customer management and account development, you will work closely with our sales team to ensure seamless onboarding and growth of our clients.We are seeking an experienced Principal Customer Success Manager...
-
Business Growth Strategist
vor 2 Wochen
Luzern, Luzern, Schweiz Sazerac Company VollzeitJob SummaryWe are seeking a highly skilled Business Growth Strategist to join our team as a Global Insights Manager. This role will be responsible for developing insights and identifying opportunities to drive business growth domestically and globally.About Sazerac CompanySazerac Company has thrived as an independent, American family-owned company with...
-
Programme Manager
Vor 2 Tagen
Luzern LU, Schweiz Pilatus Aircraft Ltd VollzeitProgramme Manager (a) Fly with us into the future and become part of the team at one of the most innovative aircraft manufacturers in the world. CUSTOMER SUPPORT / SALES & MARKETING PROJECT MANAGEMENT Your place of work: Stans, Switzerland Your Tasks Deputising and assisting the ?Senior Programme Manager" in the successful execution of Pilatus...
-
Aviation Logistics Manager
vor 2 Wochen
Luzern, Luzern, Schweiz Pilatus Aircraft Ltd VollzeitAirborne Material Expertise Opportunity Pilatus Aircraft Ltd, a leading manufacturer of innovative aircraft, invites experienced professionals to join their team as an AOG Desk Manager. Salary Estimate: CHF 80,000 - CHF 120,000 per annum, based on location and experience in Stans, Switzerland. Company Overview Fly with us into the future and become part of...
-
Marktprofi Brand
Vor 5 Tagen
Luzern, Luzern, Schweiz Heineken Switzerland AG VollzeitÜberblickDu unterstützt unsere erfahrenen Brand Manager bei ihren täglichen Aufgaben und gewinnst praktische Erfahrungen im Marketing.Löhne und GehälterBei Heineken Schweiz AG erwartest du ein moderates Gehalt. In Deutschland wäre das Gehalt mit gut 45'000 € brutto pro Jahr (entspricht 43'000 € netto) zu rechnen, in der Schweiz würde es sich um...
-
Luzern, Luzern, Schweiz Mevelin AG VollzeitJob DescriptionWe are seeking an experienced Regional Manager to lead our business development efforts in Eastern Europe and Central Asia.About the RoleThis is a full-time position that requires establishing and maintaining high-level relationships with key stakeholders in the healthcare sector in one of the following regions: Armenia, Azerbaijan, Georgia,...
