Digital Campaign Manager
vor 7 Monaten
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
The Digital Campaign Manager Hospital Acute Care (HAC) Portfolio will be responsible for implementing commercial omnichannel strategies and digital campaigns across the Swiss market and building action plans accordingly. As a Campaign Manager, they drive differentiated customer experience and maximize the commercial success of our HAC business. Responsible for sourcing of content and developing digital branded and unbranded communications according to the business strategic plans.
**Main Responsibilities**:
**Strategic Vision**: The ability to align omnichannel campaigns with the Brand's business strategy and brand values is paramount. Campaign managers must have a strategic vision for how campaigns contribute to growth and customer engagement.
- Support development and adoption of omnichannel promotional campaigns in alignment with the strategic plan and in close collaboration with the cross-functional HAC Team and within given budget
**Data Analytics and Insights**: Proficiency in data analysis to extract actionable insights, optimize campaigns, and make data-driven decisions that drive results is vital.
**Cross-Channel Expertise**: A strong understanding of various marketing channels, both online and offline, is essential for effective campaign planning and execution.
- Working closely with the Omnichannel Customer Engagement Specialists to evolve digitally led campaigns that are integrated across channels and tailored to customer needs
- Adapting centrally generated content for Swiss specific market and customer needs. Close collaboration with regional teams to continuously improve engagement impact
- Project manage the content approval process internally and with digital agencies
- Evaluate and build up new communication channels
**Personalization and Customer Segmentation**:The capability to personalize campaigns based on customer data and segment audiences effectively is crucial for delivering tailored and relevant content.
- Analyse local market to understand and articulate the Customer Buying Process and identify commercial opportunities, identify and manage customer barriers and drivers
- Engage actively in Marketing and Sales Force Meetings (SCRUM Agile Team) and advocate the omnichannel strategy
**ROI Measurement and Accountability**:Demonstrating a clear understanding of ROI measurement and accountability for marketing spend is essential to justify campaign investments.
- Act as a digital specialist: Define measurable goals and set benchmarks for digital performance that ladder up to overall brand goals
- Define KPI’s and use data analytics to develop appropriate tracking and measuring of impact and engagement of tactics and activities to secure continuous optimization
**Profile**
- Degree in Marketing, Communications or Public Relations with a specialisation in Digital Marketing. Alternatively, a natural science background with relevant prior experience
- Engagement and hands-on experience in the digital world (e.g. Social Media Platforms, digital Marketing, etc.) and roll out of B2B or B2C campaigns in the pharmaceutical industry or other strongly regulated industries
- Experience with pharmaceutical brands is an asset
- Strong German and English communication skills. French knowledge is advantageous
- Strong communication and collaborative skills and the ability to effectively work both independently and within a team environment
- Customer and patient focus; ability to translate science into easy to communicate language
- Business and financial acumen; ability to think strategically and to solve complex problems
- We have a flexible work arrangement policy in place
Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.
**THE COMPANY**
Our company has had a presence in Switzerland since 1963. With a regional office and manufacturing/packaging facility, Lucerne is considered the center of operations. Approximately 1,000 people work collaboratively at the four Lucerne locations (Tribschenstrasse, Citybay, Schachen and Kriens). A fifth location has been recently established in Zurich, aimed at accelerating the development and commercialization of many of our company’s medicines and vaccines, which supports our mission to save and improve lives around the world. The new location has a target date of 2021 for operational readiness.
We are proud to be certified as a “Top Employer Switzerland” and “Top Employer Europe” showing the company’s commitment to our employees and the community around us.
-
Digital Campaign Manager
Vor 7 Tagen
Luzern, Schweiz MSD VollzeitFor our Swiss subsidiary in Global Human Health based in Lucerne, we are currently looking for a Digital Campaign Manager Vaccines (M/F/d) who will be responsible for implementing commercial omnichannel strategies and digital campaigns across the Swiss market and building action plans accordingly. This is a permanent, full-time role based in our Citybay...
-
Digital Marketing Manager
vor 7 Monaten
Luzern, Schweiz MSD VollzeitOur Digital team is innovating how we understand our patients and their needs. Working cross functionally we are inventing new ways of communicating, measuring and interacting with our customers and patients through digital channels and technologies. As a Digital Marketer, you will shape a unique customer journey and ensure maximal use of our capabilities...
-
Campaign Manager
vor 1 Woche
Luzern, Schweiz Bucherer AG VollzeitBucherer ist europaweit die führende Marke im Handel von hochwertigen Uhren und Schmuck. Permanente Inspiration unserer Kundschaft, perfekte Gastfreundschaft und gelebte Leidenschaft stehen dabei im Zentrum der Bucherer Philosophie. - CAMPAIGN MANAGER (M/W/D) IN DER ABTEILUNG MARKETING AM HAUPTSITZ IN LUZERN - IHRE AUFGABEN- Entwicklung, Konzeption und...
-
Digital Partnerships Executive
vor 2 Wochen
Luzern, Schweiz TEAM Marketing AG Vollzeit**The team**: Our blend of dynamic personalities, stories and skills is one of our biggest sources of energy and pride. It defines our culture and drives our success. Every day and on every project, every team member is focused on building trust and providing exceptional value. Every day and on every project, every team member is focused on building trust...
-
Digital Communication Consultant
vor 7 Monaten
Luzern, Schweiz JLS DIGITAL AG Vollzeit**jls **verbindet Marken mit Menschen! Als führende Full-Service-Digitalagentur und Digital Signage Marktführer gestalten, entwickeln und betreiben wir für unsere Kunden Digital Signage Netzwerke, Apps und Bewegtbildinhalte. Dazu vereinen wir das Beste aus Technologie, Marketing und Design, um Unternehmen in ihrer digitalen Zukunftsfähigkeit noch...
-
Media & Insights Manager
vor 7 Monaten
Luzern, Schweiz Heineken VollzeitWe Go Places! How about you? Location: Luzern Function: Commerce Sub Function: Commerce - Marketing - Consumer and Market Intelligence Type of Contract: Permanent The media landscape, in particular the digital ecosystem, is constantly evolving and we are building a future-forward marketing organization centered on data & insights. This exciting and...
-
Trainee - Digital Marketing
vor 3 Wochen
Luzern, Schweiz My-Mountains VollzeitDo you love the outdoor? Are you an excellent planner with superior communication skills? Are you bold, curious, creativeand love to execute ideas? If you answer yes to all these questions, then join us! Why us? We are happy to see an increased demand for our services and therefore we are looking to expand our Team with a potential to grow fast within the...
-
Digital Marketing Manager
vor 7 Monaten
Luzern, Schweiz Albedis Vollzeit**EINFÜHRUNG: **Für unseren Kunden, ein führendes Unternehmen in der Medizintechnik, suchen wir im persönlichen Auftrag eine engagierte und motivierte Persönlichkeit zur Erweiterung des bestehenden Teams im Raum Luzern als **Digital Marketing Manager (w/m/d)**: **AUFGABENBESCHREIBUNG**: - In dieser anspruchsvollen Marketingposition sind Sie...
-
Digital Marketing Specialist DE/ENG 50%
Vor 7 Tagen
Luzern, Schweiz Michael Page International (Switzerland) SA Vollzeit1 year temporary project with possibility of extensionFlexible hybrid working arrangementsAbout Our ClientOur client, a global leader in pharmaceutical life sciences, seeks a Digital Marketing Specialist to drive integrated, omnichannel strategies for healthcare products in Switzerland. The ideal candidate brings strong technical marketing skills, industry...
-
Digital Marketing Manager
vor 1 Woche
Luzern, Schweiz Global Personal Partner Vollzeit**EINFÜHRUNG**: Unser Beruf und unsere Leidenschaft «HR-Management». - Global Personal ist ein eigenständiges Unternehmen der Interiman Group SA mit über 100 Mitarbeitenden, die an 21 Standorten in der Deutschschweiz ein komplettes Programm von Dienstleistungen im Bereich Human Resources anbieten. Für unseren Kunden suchen wir in der **Region Luzern...
-
Digital Marketing Manager/in
Vor 3 Tagen
Luzern, Schweiz Gonser AG VollzeitSeit 2009 wirkt die Gonser AG sehr erfolgreich im Schweizer Onlinehandel mit und hat sich in den vergangenen Jahren zu einem dynamischen Unternehmen mit über 40 Mitarbeitenden entwickelt. Auf GONSER.CH bieten wir ein breites Sortiment an Garten-, Heim - und Freizeitartikeln an. Unser Erfolgsrezept: faire Preise, schneller Versand und ein junges, motiviertes...
-
Digital CX Manager
vor 2 Monaten
Luzern, Schweiz TieTalent VollzeitDiese Firma ist ein führendes Unternehmen im Handel und in der Dienstleistung für Bäckereien, Gastronomie und Pflegeeinrichtungen. Mit innovativen Konzepten, nachhaltigem Handeln und moderner Logistik unterstützen sie den Erfolg ihrer Kunden.Ihre AufgabenStrategische Weiterentwicklung der digitalen KundenerfahrungLeitung von Projekten zur Verbesserung...
-
Business Development Manager
vor 2 Wochen
Luzern, Schweiz GWF MessSysteme AG VollzeitMachen Sie Ihren nächsten Karriereschritt bei GWF, einem globalen Team, das Produkte und Lösungen für die Durchflussmessung entwickelt. Kommen Sie zu uns als **Business Development Manager - Digitale Systeme (alle)**: - GWF MessSysteme AG mit Sitz in Luzern ist ein wachsendes Familienunternehmen mit 250 motivierten Mitarbeitenden und Standorten in der...
-
Business Unit Director Digital Data
vor 1 Tag
Luzern, Schweiz MSD VollzeitOur Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide. The** Digital, Data & Analytics Director **is responsible for leading...
-
Digital Marketing Trainee
vor 7 Monaten
Luzern, Schweiz My-Mountains VollzeitTrainee - Digital Marketing Do you love the outdoor? Are you an excellent writer with superior communication skills? Are you bold, curious, creative and love to execute ideas? If you answer yes to all these questions, then join us! Why us? We are happy to see an increased demand for our services and therefore we are looking to expand our Team with a...
-
Digital Marketing Trainee
vor 1 Woche
Luzern, Schweiz My-Mountains VollzeitTrainee - Digital Marketing Do you love the outdoor? Are you an excellent writer with superior communication skills? Are you bold, curious, creative and love to execute ideas? If you answer yes to all these questions, then join us! Why us? We are happy to see an increased demand for our services and therefore we are looking to expand our Team with a...
-
Digital Marketing Trainee
vor 7 Monaten
Luzern, Schweiz My-Mountains VollzeitDo you love the outdoor? Are you an excellent marketer with superior communication skills? Are you bold, curious, creative and love to execute ideas? If you answer yes to all these questions, then join us! Why us? We are happy to see an increased demand for our services and therefore we are looking to expand our Team with a potential to grow fast within...
-
Digital Marketing Manager
vor 8 Stunden
Luzern, Schweiz SCHURTER AG VollzeitSie sind eine vielseitige Persönlichkeit, deren Herz für das digitale Marketing schlägt? Für den Ausbau unseres Marcom-Team am Hauptsitz in Luzern suchen wir einen umsetzungsstarken Marketing-Profi. Aufgaben- Gesamtheitliche Verantwortung über die SCHURTER Webseite- - Weiterentwicklung und Pflege der Systeme wie CMS, Google Analytics, Google Ads und...
-
Sr Manager Digital Sc Solutions Projects
vor 4 Wochen
Luzern, Schweiz Adidas VollzeitPurpose & Overall Relevance for the Organization - This is a key in-house Supply Chain strategy position for an organized, passionate, and goal-oriented future leader who understands what projects have in common, and their strategic role in how organizations succeed, learn and change. This role will help shape and deliver our global Supply Chain strategy...
-
Marketing Partnerships Manager
vor 7 Monaten
Kanton Luzern, Schweiz TEAM Marketing AG Vollzeit**The team**: Our blend of dynamic personalities, stories and skills is one of our biggest sources of energy and pride. It defines our culture and makes our success attainable. The Marketing Partnerships team provides industry-leading client service to UEFA and its club competition sponsors, ensuring the full and seamless delivery of all contractual rights...
