Lead, Marketing and Communications, Global

The World Economic Forum, committed to improving the state of the world, is the international organization for public-private cooperation.

The Forum engages the foremost political, business and other leaders of society to shape global, regional and industry agendas.

Why we are recruiting

The World Economic Forum is embarking on a major initiative to strengthen global collaboration by using the metaverse to expand its ability to serve the global public interest.

The Forum is pioneering the first global purpose-driven metaverse platform - the Global Collaboration Village (GCV)
- to enhance more sustained public-private cooperation and spur action to drive impact at scale.

Since its founding, the Forum has served as the central place for diverse stakeholders - business, government, civil society and others - to come together to address critical global issues. The Global Collaboration Village will expand the impact of the work of the Forum and its partners by harnessing this new technology’s capabilities to improve the state of the world.

The Global Collaboration Village team is seeking a senior Lead who will be responsible for the communications and marketing efforts for this new and exciting initiative. This person will be tasked with helping craft the narrative of what the GCV will become and developing and executing an innovative marketing campaign to foster engagement from the Forum community, potential partners, and eventually the broader public.

Reporting lines & interactions- Based in Geneva, permanent- Reports to the Head of the Global Collaboration Village- Ongoing collaboration with the Global Collaboration Village team- Close interaction with the public engagement and business services teams as well as the communications lead for the metaverse platform initiative- Strong working relationship with the GCV delivery partners and potential partner communication firms

Breakdown of main responsibilities- Develop a strong narrative around the vision and purpose of the Global Collaboration Village that can be communicated through multiple media channels, in line with major upcoming milestones.- Collaborate with the Business Services, Public Sector Operations, and Media teams on creating a communication plans and related materials tailored to the specific stakeholder communities- Develop a layered marketing plan that targets the broader Forum community, with a particular focus on the business community, potential partners, and eventually the general public.- Help to build the Global Collaboration Village as a distinguished and recognizable brand as a pioneering metaverse platform for good.- Work together with partners to develop content in various formats, including blogs, videos, podcasts and live programming- Work in tandem with the Forum’s public engagement team to handle media enquiries- Serve as the Global Collaboration Village team’s primary liaison with the public engagement team

Preferred requirements and experience

You possess:
- An advanced university degree in marketing, communications, or other relevant fields.- 8+ years of professional experience working with different industries to build global campaigns and communications strategies touching on the public and private sectors- Experience working with technology firms or tech-focused outlets- Strong editorial judgement, writing and editing skills. Journalism experience would be an asset.- Outstanding organizational skills and are able to juggle multiple tasks and assignments simultaneously.- Fluency in written and spoken English, and you have working knowledge of other languages.

You are:
- A leader with strong written and verbal communication skills- A diplomatic collaborator able to understand various interests and negotiate with emotional intelligence and integrity.- A team player who thrives in a multicultural work setting that is highly collaborative and fast-paced.- A dynamic contributor who is motivated by navigating and making sense of ambiguity.- A recognized leader in building trusted relationships with colleagues and external stakeholders alike.- Able to operate independently and align appropriately with relevant team members and external partners.- Curious with the discipline and desire to also deliver short-term results and long-term change.- Motivated by the prospect of building something wholly new, with all the responsibility that entails.

Why work at the Forum:
The Forum believes that progress happens by bringing together people from all walks of life who have the drive and the influence to improve the state of the world by building awareness and cooperation, shaping mindsets and agendas, and driving collective action. Join us and become a driver for positive change