Head of Corporate Marketing Communications

Overview:
SITA is the world's leading specialist in air transport communications and information technology. We don't just connect the global aviation industry.

Our aviation IT professionals are in every corner of the globe. We serve over 200 countries and speak over 60 different languages.

**_ The Head of Corporate Marketing Communications_** is a strategic leader, planner responsible for:

- Driving the development and implementation of a focused marketing, communications, and brand strategy to sharpen SITA brand positioning, to support the long-term business plans and position SITA as an innovative digital leader in the air transportation industry.
- Marketing communications of key customers initiatives across channels
- A champion for the prioritization and delivery of impactful, relevant messages to customers with one cohesive voice across SITA

**_
What you will do_**
- Lead prioritization and delivery of customer messaging in a unified voice across SITA channels, in close collaboration with key business / stakeholder teams
- Global brand positioning with integrated strategies and execution plans to drive business results to drive the business forward.
- Own and coordinate the SITA marketing, communication, and brand strategy, partnering with key stakeholders and creative agencies
- Lead owned channel monetization and partner placements to drive revenue, profitability and partner value across multiple owned channels and placements.
- Lead central teams (strategy and planning, content creation, brand and agency, marketing analytics, strategic and crisis communications)
- Lead marketing transformation to increase the focus on digital channels and agile delivery
- Create an annual marketing plan and coordinate execution
- Strategic brand planning. Analyze every aspect of the SITA brand to develop a memorable market identity and that communicates who SITA are and what we do.
- Insights and analytics. Predict, acquire and analyze metrics.
- Develop and evolve the SITA tone and voice across our communications; Ensure the SITA value proposition is articulated through clear positioning and brand vision
- Stakeholder management: work collaboratively with a variety of stakeholders across sales and product management to ensure there is buy in and understanding about future marketing campaigns.
- Leads customer communication strategy and digital communications that upsell/ cross
- sell product opportunities with a focus on enhancing SITA revenue and profit generation global and localized programs and campaigns designed to elevate brand awareness and positioning for the brand, and generate leads
- Plan, execute and measure all external communications and media actions on all channels
- Create and deliver an internal communications plan that brings colleagues on the SITA journey, embeds the SITA story, our strategy and promotion of the values
- Continuously embed strategic elements such as talent magnetism and CSR into SITA storytelling
- Create a wider SITA marketing Community of Practice by actively engaging all key internal stakeholders, including SITA leadership team.
- Leverage diverse communication tools and content to build engagement and develop a culture based on a consistent two-way flow of information.
- Positive leadership of multiple managers and their teams to deliver strong performance, as well as to improve individual employee engagement, satisfaction, and career development.
- Work with regional teams to assess SITA's market perception and gather marketing intelligence.
- Validate regional analysis of customers of key competitors operating in the region with the aim of continuously improving SITA's marketing strategy and messaging.

Qualifications:
**_ Who you are?_**
- Qualifications and Experience:_
- Bachelors’ degree in Business, Marketing, related Communications field or equivalent experience; advance degree preferred
- 7 years of experience in leadership roles, as well as a demonstrated track record of progression
- 7 years of Marketing, Brand and Communications experience
- 5 years of Marketing Analytics experience across multiple channels
- Marketing Technology tools/ platform experience preferred
- Passion for innovation, speed to market, and team - based solution development
- Ability to be an action
- oriented and results driven leader, with a natural aptitude for engaging employees across multiple workgroups
- Excellent communication and presentation skills, with ability to handle complex topics comfortably and to interact effectively with all levels, both verbally and written
- Demonstrated ability to be highly collaborative, build relationships, form consensus, and negotiate successfully with a broad range of experienced professionals throughout the company
- Demonstrated capacity to take data-informed decisions and assess business performance
- Deep experience working closely with PR, Marketing, and creative team’s regional initiatives: identify opportunities for regional part