European Marketing Director

As European Marketing Director you will be in charge of defining the brand strategies and implementing & controlling the execution of mid - & long-term plans in line with business priorities, portfolio management and brand guidelines. You will build marketing strategy & plans in collaboration with each distributor & with Rémy Cointreau team on a 3 years basis, including all marketing 5 P’s, in collaboration with Area Managers, Maisons, Finance & Supply teams. You will be the strategic interface between Remy Cointreau entities, and the markets. **Responsibilities** Stategic - **Route To Market**:Responsible for establishing the brands strategies / initiatives based on Maisons guidelines, market insight, company priorities to grow the business & match ambition. - **Future Growth Markets**: Contributes to the building of the 3-5Y plan with Managing Director, and Finance Director. In charge of building / managing the A&P budget for all the brands: allocate the right amount and right split per type of expenditure by brand according to strategy. - **Portfolio Management **:Lead portfolio strategy and client centricity in the cluster: leverage marketing intelligence (quantitative & qualitative) to identify the right target audiences & occasions across our portfolio & markets, and vs. competition - Clarify portfolio prioritization and role of each brand within each market, as a base for investment prioritization - Unlock portfolio potential in the cluster: Cointreau rejuvenation & share of heart boost, PHD malts & The Botanist transformation from niche to major brands in their categories, Metaxa rejuvenation and premiumization, build tailor-made marketing strategy & plans for Rémy Martin & seeding portfolio: Louis XIII, Telmont, DHG, Belle de Brillet, Westland. - Participate to strategic meetings & monthly business review with EMEA : build marketing action plan in collaboration with team Operational - Build 3 years marketing strategy & plans in collaboration with each distributor, on a 3 to 5 years basis - including assortment strategy, pricing strategy, distribution strategy, channel strategy, in collaboration with sales, finance & supply team; responsible for cluster A&P budgets construction - Drive and challenge distributor teams on a regularly basis (QBR, weekly meetings) on Key marketing initiatives performance => Optimized ROI on BTL activities YOY + media campaigns optimized results YOY (media performance & brand lift). - Frequent presence on the field to get insights / improve execution. - Ensure optimum collaboration & clear communication to build & implement plans, between marketing team and Europe’s other departments: sales, finance, supply, brand ambassadors, distributor marketing teams - Interface with each Maison for strategic alignment -and organize regular reporting on brand marketing plans & results to EMEA zone & Maisons - Manage the 4 cluster marketing team members **Profile**: You have a minimum of 10 to 15 years of professional marketing/ sales experience, including at strategic & international level (Spirits, luxury or FMCG industry) with a successful management experience, - You will bring your team spirit, a leadership drive and attitude: client centric and result driven, strong persuasion skills, - You master marketing strategy, as well as all marketing levers in their execution & evaluation, - You are creative, engaged with high communication skills, analytical skills & fighting spirit, - You are organized, structured, finance savvy (understanding of the role of marketing in optimizing brand P&L), - IT skills: Mastery of all Office pack. - Location - EMEA - Geneve - Function - Marketing - Type of contract - Permanent contract - Experience - 10 - 15 years - Start - ASAP - Localisation - Geneva, Switzerland