Creative Lead

At CARE we are revolutionizing access to your healthspan. We empower individuals to lead their fullest and longest lives. Through personalized, doctor-driven health assessments we guide and empower you with actionable plans. We unlock critical insights for our consumers to help significantly improve the quality of their daily lives and delay the impact of aging. We leverage scientific advancements, proprietary AI and on-going in-person coaching. With the CARE App we empower the planning and tracking of your CARE Score to achieve your goals. With CARE, healthspan is in your hands.

To strengthen our team and realize our growth ambitions, we are looking for a Creative Lead that can work remotely. Are you passionate about helping individuals improve their health and wellbeing? Do you have a strong entrepreneurial mindset and want to work in a great startup atmosphere? Are you ready to take responsibility and go the extra mile in our young and ambitious company? If so, you've come to the right place

You too can become part of our success story - CARE FOR TOMORROW

**Job Summary**:
As the Creative Lead, you will be responsible for leading the development and execution of our in-house Creative Team and initiatives. This role demands a unique blend of strategic thinking, creativity, and hands-on creative execution. This role reports to the Chief Marketing Officer. You will collaborate closely with cross-functional teams, including marketing, product, and design, to bring our brand to life and drive engagement across various channels via branded work across the organization.

Tasks
- Develop and refine the brand strategy, ensuring alignment with the company's mission and values
- Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how creative work tells stories across all of them.
- Develop a deep understanding of the business and act as the Creative team leader; ensure effective communication of corporate strategies to maintain compliance to brand standards
- Craft a compelling and cohesive brand identity that resonates with our target audience.
- Lead the creation of engaging and impactful content across various platforms, including digital, social media, and traditional channels.
- Develop and tell compelling stories that highlight the unique value proposition of our health tech solutions, inclusive of testimonials, UCGs, influencers, and fully brand produced photography and video assets.
- Conceptualize and deliver The Work for integrated marketing campaigns that drive awareness, acquisition, and retention
- Collaborate with internal and external partners to ensure campaigns are executed seamlessly and on brand
- Manage and inspire a high-performing creative team, fostering a culture of innovation and excellence
- Collaborate with cross-functional teams to integrate creative strategies into overall marketing initiatives
- Utilize data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize performance
- Function as the Creative Leader, the Project Manager within a small, but agile and experienced team of creatives, and ready to get their hands into all of the work, with no task too small or large to tackle directly.

**Requirements**:

- Bachelor’s degree in Marketing, Analytics, Business, or considerable practical experience.
- 5+ years proven experience in creative marketing roles, preferably within the health tech or related industry
- Excellent proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premier), Figma, AI: Midjourney or DALL-E, other AI skills and Asana (Project Management)
- Strong portfolio showcasing successful campaigns, brand development, and content creation.
- Ability to thrive in a fast-paced startup environment
- Enthusiasm for the industry, platforms, and staying ahead of updates and changes to win.
- Customer centric approach to marketing and analysis
- Ability to influence across diverse set of stakeholders
- Success managing multiple priorities and deadlines
- Ability to manage across functional teams in a highly matrixed environment
- Exceptional verbal and written skills

**Benefits**:

- Medical benefits for full-time employees
- Complementary IV infusions
- Competitive compensation package
- Paid time off
- Modern and dynamic work environment with a flexible work schedule
- Ability to play a key role in the development of a start-up in the medical retail sector
- Flat hierarchy with an opportunity to help develop and grow our business
- Collabortate with experienced entrepreneurial leaders

Varied, demanding and challenging activities