CRM Manager 80-100%

At CARE we are revolutionizing access to your healthspan. We empower individuals to lead their fullest and longest lives. Through personalized, doctor-driven health assessments we guide and empower you with actionable plans. We unlock critical insights for our customers to help significantly improve the quality of their daily lives and delay the impact of aging. We leverage scientific advancements, proprietary AI and on-going in-person coaching. With the CARE App, we empower the planning and tracking of your CARE Score to achieve your goals. With CARE, healthspan is in your hands.

To strengthen our team and realize our growth ambitions, we are looking for a CRM Manager that may also work remotely. Are you passionate about helping individuals improve their health and wellbeing? Do you have a strong entrepreneurial mindset and want to work in a great startup atmosphere? Are you ready to take responsibility and go the extra mile in our young and ambitious company? If so, you've come to the right place

You too can become part of our success story - CARE FOR TOMORROW

Tasks

**Job Summary**:
**Job Duties and Responsibilities**:

- Develop and lead the CRM strategy using advanced analytics
- Collaborate with agency and technology partners to achieve goals and ROI targets
- Establish the structure and cadence of performance reporting with the CMO, inclusive of daily dashboards, weekly and monthly reports on engagement, CTRs, conversion, do-no-harm metrics, and other KPIs
- Lead with a data driven mindset
- Catapult CRM best practices and consumer psychology to innovate within the channels and maximize results
- Build platforms to enable personalized, dynamic content, integrating predictive analytics, and segmentation strategies
- Develop strategies to convert leads, re-engage customers, and grow loyalty and referrals.
- Optimize engagement and effective communication and creative content using a data-driven approach and continuously improve lead and customer experience
- Broadly communicate and collaborate across the organization customer insights derived from CRM campaigns regarding key messages and creative
- Own the monitoring of engagement analytics dashboards and distribution of critical reports for the Marketing team and broader organization
- Communicate weekly updates, progress reports, timelines, and results
- Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize performance
- Collaborate with colleagues across many teams and functions to ensure business, marketing, and performance goals are met through an integrated marketing strategy

**Requirements**:
**Qualifications and Requirements**:

- Bachelor’s degree in Marketing, Analytics, Business, or considerable practical experience with 3+ years of experience with CRM related direct to consumer marketing/channels
- A passion for data and deriving insights to continuously optimize
- Highly collaborative, team-first mentality
- Enthusiasm for the industry, platforms, and staying ahead of updates and changes to win
- Customer centric approach to marketing and analysis
- Ability to influence across diverse set of stakeholders
- Success managing multiple priorities and deadlines
- Ability to manage across functional teams in a highly matrixed environment
- Exceptional verbal and written skills

**Benefits**:

- Active role in developing a new company in the medical retail sector
- Flat hierarchy with opportunities for input from all team members
- Dynamic team
- Close cooperation with experienced entrepreneurs
- Demanding, varied, and challenging work
- If you wish to not work remotely: modern workplace located in Winterthur, Switzerland, with a 360-degree view
- Flexible working time model