Content Marketing Lead

Do you love working in a fast-paced environment? Want to work in an environment that will continuously challenge you to do more, try more, and learn more in a cross-functionally position?

Bring your knowledge & passion for healthcare to **SOPHiA GENETICS** as our new **Content Marketing Lead **for **Rolle in Switzerland (remote to be discuss).**

**Why us**:
We believe there is a smarter, more data-driven way to make decisions in health. SOPHiA GENETICS (Nasdaq: SOPH), is a cloud-native software company and a leader in data-driven medicine. We are dedicated to establishing the practice of data-driven medicine as the standard of care and for life sciences research. It is the creator of the SOPHiA DDM Platform, a cloud-native platform, capable of analysing data and generating insights from complex multimodal data sets and different diagnostic modalities.

**Your mission**:
As a **Content Marketing Lead** your main responsibility is to be responsible for supporting the sales team in pre
- and post-sales activities by delivering best-in-class content of all forms, supporting and contributing to both acquisition and farming opportunities.

Also, you are responsible for creating the value proposition based on Product Management information shared, generating materials to support go-to-market strategies, and curating/ continuously improving the library of materials for their assigned area. You’ll work cross-functionally with all functions across the business including the Marketing Team with critical connections with Field Marketing, Brand & PR, Creative Design.

**Requirements**:
**The value you add**
- _Creates value proposition statements for the SOPHiA GENETICS portfolio of services and products _
- _Defines key messages for all the buyer personas at selected critical steps in their journey, highlighting product/company values and differentiators after monitoring market trends, competitors’ positioning, and advertising messaging_
- _Produces SEO content to boost organic website traffic, incorporating specific keywords defined by Field Marketing and Digital Marketing_
- _Works closely with partners and the Field Marketing Team to develop and deploy co-marketing materials aiming at generating awareness for the agreed personas and market_
- _Reviews SOPHiA GENETICS press releases, training material and additional technical content (i.e., Release Notes and Operational Manuals) to support global and regional campaigns_
- _Defines, develops, and deploys content for global events_

**The experience you bring**
- _Advanced scientific degree, as MD or Ph.D. in Life Sciences or related field, is required _
- _Min 3 years of content marketing or a related marketing experience in health tech, medical devices or biotechnology related company is required _
- _Fluent in English is required. Any other language would be an asset_
- _Storytelling and writing skills _
- _Skilled at formulating differentiated valued proposition statements based on information provided _
- _Good understanding of SEO best practices to write creative copy that includes effective keyword placement _
- _Serves as an ambassador for the SOPHiA GENETICS mission. Demonstrates commercial and organizational awareness and works to connect their own efforts and results to the bigger picture. _
- _Demonstrates active listening skills and can communicate complex information so all can digest and understand. Deliberately shares information to strengthen outcomes._

**Benefits**

**Benefits**

**You will be joining an organisation with the patient at the heart of every decision and action, driven by purpose as we drive exponential growth.**

**Business recognition and accolades include**:

- World's most innovative companies (Top 10)
- World's smartest companies (Top 50)
- 100 Best Places to Work in Boston
- Top 10 European Tech Startup - 2020
- Top 10 European biotechs startup to watch - 2021
- Top 25 East-Coast Biotech to watch - 2021

**Plus, you will find**:

- A flexible, friendly, and international working environment with a collaborative atmosphere
- Flexible working hours, including hybrid remote / on-site working model
- An exciting company mission that brings together science and technology to directly impact the lives of patients with life threatening illness
- A fast-growing company with plenty of opportunity for personal growth and development
- A hard technical challenge to solve with exciting modern technology - cloud computing, Big Data, DevOps, machine learning



**Location**:Rolle (CH) or remote can be discussed

**Start**: ASAP (or as agreed)

**Contract type**: Permanent in full-time

**Application process**

**All resumes should be in English for a successful review