Product Marketing

Brief job description

Are you excited about turning complex products into compelling stories that resonate with enterprise decision-makers? In this hybrid role, weighted 60% Content Marketing and 40% Product Marketing, you will sit at the intersection of product, marketing, and customers. Your mission is to create clarity, relevance, and impact for master data management leadership personas in large enterprises.

You will work with smart people, sophisticated products, and demanding audiences. This role is ideal for someone who enjoys ownership, thinks in narratives, and knows how to translate substance into value.

Your mission

But what does that actually look like day to day? Here is a realistic preview of how your week might unfold.

Momentum Monday

You kick off the week by reviewing how our content performed across LinkedIn and the website. Which stories resonated, which messages landed, and where did users engage or drop off? You look at content through the eyes of your audience and ask whether our narratives, formats, and calls to action truly guide them along their journey.

What we expect from you:

• Review and analyze content performance on LinkedIn and across the website
• Evaluate how well content pieces work together across social and web, from first touch to conversion
• Assess clarity of messaging, storytelling flow, and calls to action
• Identify opportunities to improve existing content, formats, and placements
• Create and adapt content that strengthens relevance, engagement, and consistency across digital touchpoints

Translation Tuesday

Product documents, technical descriptions, and roadmap updates are waiting for you. Your task is to turn them into clear value stories that make sense for enterprise buyers.

What we expect from you:

• Develop clear positioning, value propositions, and compelling messaging focused on user and business benefits
• Translate product roadmaps and technical inputs into narratives, campaigns, and go-to-market assets
• Bridge product, marketing, and customer perspectives with confidence

Sales Enablement Wednesday

The sales team needs strong materials to support conversations with skeptical, senior decision-makers.

What we expect from you:

• Create and maintain sales presentations and enablement assets
• Develop collateral such as datasheets, blog posts, videos, and presentations
• Ensure messaging consistency across marketing and sales touchpoints

Thoughtful Thursday

Enterprise buyers expect substance. At the same time, efficiency matters. You balance human-created, high-impact content with the smart use of AI tools.

What we expect from you:

• Create high-quality content such as whitepapers, executive briefs, and videos for enterprise audiences
• Use AI tools responsibly to scale outcomes from core content pieces
• Maintain a strong editorial standard while increasing reach and reuse

Orchestration Friday

You zoom out and look at the bigger picture. Content needs structure, focus, and rhythm.

What we expect from you:

• Own and drive a content calendar aligned with enterprise personas and funnel stages
• Create and coordinate the creation of blogs, whitepapers, videos, case studies, and infographics
• Ensure timely delivery, relevance, and consistency across all content formats

How you thrill us

• 5+ years of experience in B2B SaaS product marketing, with a strong enterprise focus
• 5+ years of experience leading or supporting content marketing strategy
• Strong background in marketing with experience in software and B2B environments
• Excellent English writing skills and a clear feel for messaging and storytelling
• Ability to bridge product, marketing, and customer needs
• Hands-on graphical skills using Canva and the ability to build strong PowerPoint presentations
• Strong cross-functional collaboration and communication skills

Nice to have

• Video creation and editing skills
• German language skills

Benefits

• 100% remote company with amazing team meetings in great locations (we just came back from Malta)
• A dynamic and focused work environment
• High ownership and visible impact in a small team
• The opportunity to shape how complex products are understood by enterprise customers

Apply for this job

Über uns

"Smart in mind and heart" sind wir bei CDQ

Als Spin-off der Universität St. Gallen in der Schweiz ist CDQ der weltweite Pionier im kollaborativen Datenmanagement mit mehr als 15 Jahren Erfahrung im Bereich Datenqualität. Wir haben die erste Suite für kollaboratives Datenmanagement mit Data Quality as a Service (DQaaS) entwickelt. Unser Ziel ist eine 100%ige Datenqualität - ohne Wartung.

Möchtest Du die Zukunft des weltweit führenden Anbieters für kollaboratives Datenmanagement aktiv mitgestalten? Dann freuen wir uns auf Deine Bewerbung

---