International Product Director, Phaco Equipment

Vor 4 Tagen

Geneve, Schweiz Alcon Vollzeit

Define portfolio strategy, commercial execution strategy, claims and evidence, and new product launch strategy (together with Global Marketing) for the International Phaco business to ensure that the product/brand strategy aligns to the needs of International markets. Define and oversee implementation of brand strategy and new product launch package for top 12 International markets.

**Major Accountabilities**:

- Oversee development of marketing strategies, programs/campaigns & ready-to-use promotional materials (physical and digital content):
1) in partnership with Global Marketing for new Product Launches

2) independently for established in-line products (post launch)
- Provide marketing plan direction, guidance, and oversight to ensure best-in-class marketing execution (for new product launches & established in
- line products), cross-market consistency (where appropriate), and maximum marketing ROI (by minimizing duplication and maximizing impact), including Medical Affairs plans, scientific evidence, and podium presence
- Ensure coordination of all international brand marketing initiatives that will help the top 12 international markets achieve the annual and intermediate-term sales and market share objectives
- Provide strategic input for Medical/Economic Evidence and publication plans as member of world-wide Medical Evidence Teams
- Define congress and customer meeting messaging strategies. Guide the development and maximize deployment of that content through the direct team or through other teams outside of the direct reporting line (e.g. Area Marketing Directors, country teams etc.)
- Ensure campaign materials and promotional assets are regularly updated to reflect revised strategies and tactics as Alcon and competitor market presence evolves and customer needs/preferences change
- Establish Commercial KPIs and track performance with discipline
- Provide International input into “upstream” Global franchise strategy to ensure innovation programs (internal R&D and external L&A/partnerships) meet International needs
- Reports to the Head of Marketing, Cataract & Glaucoma. Works closely with key members of the IMG Team, including the Area Marketing Directors who support all International markets beyond the Top 12.
- Lead & execute International product positioning (including tiering) and LCM strategy (including upgrades).

**Education**:Minimum: Bachelor’s Degree; Desirable: MBA

**Languages**:Fluency in English, other languages are a plus

**Experience & **Competencies**:

- 8+ years of broad experience in progressive marketing positions in highly competitive global medical devices, pharmaceutical or consumer health care product industries (customer facing/sales experience and/or ophthalmology experience preferred, but not required)
- Proven expertise in global product strategy, brand marketing, and portfolio management
- Track-record of successful, multi-country new product launches
- Capability to work in a complex global framework, including strong stakeholder experience and ability to lead cross functional teams in a fast-paced and high-demand environment
- Experience in deploying digital marketing innovations and associated sales uptake
- Demonstrated strong long-term strategic thinking and planning for business success. Ability to bring innovative thinking, challenging status quo and managing the ambiguity
- Demonstrated ability to coach and develop skills of others in marketing, project management and technical/clinical areas

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