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Digital Marketing Data Analyst

vor 2 Monaten


Zürich, Zürich, Schweiz Digitec Galaxus AG Vollzeit
Beschreibung der Rolle

Als Digital Marketing Data Analyst bist du verantwortlich für die Weiterentwicklung unserer datengetriebenen Marketingstrategie. Du arbeitest in unserem Team für Digital Marketing und Media Planning daran, die Auffindbarkeit unserer Online-Shops durch die Optimierung der Traffic-Kanäle Paid und Organic zu verbessern.

Verantwortlichkeiten
  • Unterhalt und Weiterentwicklung des Web-Trackings (Google Analytics 4, Google Marketing Platform und weitere Advertising-Plattformen)
  • Ad-hoc-Analysen und Fragen aus dem Digital Marketing
  • Anbindung, Aufbereitung und Bereitstellung von Daten für Analysen und Reportings im Marketing
  • Abstimmung mit Stakeholdern aus Marketing und Engineering
Voraussetzungen
  • Abgeschlossenes Studium (Uni/ETH, FH, HF) in einem technischen oder datenfokussierten Bereich
  • 5+ Jahre Erfahrung in einer ähnlichen Rolle
  • Deutsch (verhandlungs­sicher) und Englisch (verhandlungs­sicher)
  • Höhere Fachausbildung im technischen oder datenfokussierten Bereich (ETH/UNI/FH) oder ausreichend relevante Berufserfahrung
Was wir Ihnen bieten

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