Trade Marketing Coordinator
vor 3 Wochen
About the Role
The Trade Marketing Coordinator will be responsible for crafting and executing marketing campaigns with key accounts that resonate with the brand's target audience, while managing the distribution and adaptation of marketing assets across the marketplace.
This role focuses on forging strong relationships with both Altra's regional sales leads and the brand's wholesale partners to ensure products not only reach the shelves but also capture the hearts of consumers.
Key Responsibilities
- Responsible for the expression of the Altra brand across our wholesale partners' stores, websites, and communication platforms.
- Work hand-in-hand with regional sales teams to build and enrich retailer relationships, delivering excellent service levels to support both sell-in and sell-out.
- Lead the distribution, adaptation, and deployment of marketing assets to Altra's wholesale accounts.
- Collaborate with key wholesale partners to develop custom marketing campaigns that elevate and support Altra's objectives.
- Analyze the results of trade marketing activities with a focus on identifying their incremental impact.
- Manage all aspects of trade-focused events from start to finish.
- Oversee the set-up, organization, and smooth running of the showroom for each selling season, including design and theme input, physical preparation, sample management, and presentation support.
- Partner closely with Store Development on the execution and maintenance of Shop-in-Shop installations.
- Provide quality feedback to the Sales Manager and Sales Reps on customer and market data to support account management and sales presentations.
- Responsible for the organization of seasonal sales meetings.
- Manage the trade marketing budget, ensuring alignment with planned spend and annual objectives.
Requirements
- Knowledge of visual merchandising techniques and practices.
- Experience in developing and distributing content and marketing collateral.
- Passion for data and insights.
- Some experience of managing media campaigns.
- Strong understanding of retail sales analysis.
- Creative thinker with the ability to influence others.
- Embraces continuous improvement by proposing new and/or efficient processes and procedures.
- Fluency in English is mandatory, any other European language would be a valuable asset (French/German).
- Ability to be flexible and react to the everchanging needs of the business.
- Ability to create and abide by an autonomous schedule.
- Experience in public speaking an asset.
- Team player with a key understanding of cross functional partnerships both internally and externally.
- Strong organizational skills.
About VF Corporation
We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package.
What We Offer
- A supportive feedback-based culture where respect and integrity guide us in what we do.
- An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together.
- Be part of an iconic lifestyle brand in a multi brand, multi countries organization.
- On site gym offering health and well-being initiatives.
- 50% discount on all VF brands.
- Break out areas offering complimentary hot drinks.
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