Trade Marketing Coordinator
vor 1 Monat
We are seeking a highly skilled Trade Marketing Specialist to join our team at VF Corporation. As a Trade Marketing Specialist, you will be responsible for developing and executing marketing campaigns that drive sales and brand awareness across our wholesale partners' retail spaces and digital platforms.
Key Responsibilities- Develop and implement marketing strategies to drive sales and brand awareness across our wholesale partners' retail spaces and digital platforms.
- Work closely with regional sales teams to build and maintain strong relationships with wholesale partners.
- Lead the distribution and adaptation of marketing assets to our wholesale accounts.
- Collaborate with key wholesale partners to develop custom marketing campaigns that meet their needs and support our business objectives.
- Analyze the results of trade marketing activities to identify areas for improvement and optimize future campaigns.
- Manage all aspects of trade-focused events, including planning, execution, and follow-up.
- Oversee the set-up and organization of the showroom for each selling season, including design, theme input, physical preparation, sample management, and presentation support.
- Partner with Store Development to execute and maintain Shop-in-Shop installations.
- Provide regular feedback to the Sales Manager and Sales Reps on customer and market data to support account management and sales presentations.
- Manage the trade marketing budget to ensure alignment with planned spend and annual objectives.
- Strong knowledge of visual merchandising techniques and practices.
- Experience in developing and distributing content and marketing collateral.
- Passion for data and insights.
- Some experience of managing media campaigns.
- Strong understanding of retail sales analysis.
- Creative thinker with the ability to influence others.
- Fluency in English is mandatory, any other European language would be a valuable asset (French/German).
- Ability to be flexible and react to the ever-changing needs of the business.
- Ability to create and abide by an autonomous schedule.
- Experience in public speaking an asset.
- Team player with a key understanding of cross-functional partnerships both internally and externally.
- Strong organizational skills.
We offer a comprehensive benefits package that encourages mental, physical, and financial well-being for all VF associates. Our benefits include a supportive feedback-based culture, an inclusive international environment, and opportunities for professional growth and development.
We are committed to fostering a culture of belonging based on respect, connection, openness, and authenticity. We strive to create a workplace that celebrates the diversity of our associates and allows them to bring their authentic selves to work every day.
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