Digital Marketing Specialist
vor 2 Wochen
At VF Corporation, we are seeking a highly skilled Digital Marketing Specialist to join our team. As a Paid Media and SEO Coordinator, you will be responsible for planning, optimizing, and analyzing digital campaigns across various platforms, as well as optimizing organic traffic to drive growth and efficiency across all digital touchpoints.
Key Responsibilities:
- Execute the paid media strategy, managing PPC, Paid Social, and Affiliates.
- Manage day-to-day operational needs for paid media campaigns with our partner agency.
- Manage the media budget and ensure spend optimization.
- Report on campaign activity to provide actionable, data-driven insights.
- Track and analyze SEM and SEO activity to identify trends and insights.
- Collaborate with the e-commerce team to align on commercial targets.
- Work closely with the e-commerce team on Conversion Rate Optimization strategies.
- Support the Brands marketing team for full-funnel campaign activations.
- Enhance and nurture the Affiliate network.
Requirements:
- Strong analytical and strategic skills.
- Previous experience in retail and fashion, ideally with an agency and/or e-commerce background.
- At least 2 years of international experience in managing digital marketing campaigns.
- Excellent communication and writing skills in English.
- Hands-on professional knowledge of main digital marketing platforms.
- Proficient with web analytics tools.
- Able to manage agencies and interact with multiple stakeholders.
About VF Corporation:
VF Corporation is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet.
What We Offer:
- A supportive feedback-based culture.
- An inclusive international environment.
- Opportunities for growth and development.
- A comprehensive benefits package.
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