Marketplace Marketing Lead
vor 2 Monaten
VF Corporation is seeking a highly skilled Marketing Manager, Marketplace Strategy to join our team based in Switzerland.
VF Corporation has a rich history of crafting innovative workwear and apparel known for its performance, durability, and comfort. With a legacy spanning nearly a century, we continue to design quality workwear and work-inspired apparel at a price anyone can afford.
Key Responsibilities
- Create and develop long-term and seasonal strategies with the Director of Marketing that are aligned with our global and regional brand strategy to support profitable and sustainable growth within the Retail, Key Account, and Wholesale channels.
- Work with sales director & Sr. Manager, Strategic Account Management, and product teams to fulfill all channel needs, ensuring consistency with EMEA go-to-market strategies.
- Manage and execute marketing strategies, tactics, campaigns, tools, and initiatives to fuel demand, raise brand awareness / engagement, drive traffic, and increase conversion.
- Collaborate with Sales Strategic Account Director / Marketing / Creative / Product to deliver account marketing solutions that are fully integrated into the overall marketing mix and supportive of brand / business goals.
- Track marketing activities / results and leverage insights to continuously improve the marketing solutions and drive revenue growth.
- Manage Channel Marketing Specialist.
- Manage the Channel marketing budgets to maximize ROI and achieve financial plans. Track and monitor budget strengthen brand health metrics, improve MROI results, increase sell-through.
- Creation of account-specific seasonal campaigns together with marketing team / external agencies / brand & Creative teams from conception to execution.
- Ensure seamless workflow between Brand marketing / Creative teams, merchandising team, digital accounts & sales teams, external agencies, production companies.
Requirements
- Academic: University Degree or equivalent, preferably in Business or economics.
- Experience: 5-6 years of brand marketing and trade marketing / strategic account management for a brand.
- Language skills: Fluent in English (both written and spoken).
- 360-degree marketing vision with an understanding of account/product/consumer nuances across distribution segments as well as relevancy of different touchpoints.
- Deep understanding of the VF Corporation brand with a passion for the lifestyle fashion industry.
- Analytical Skills: Thinking critically, logically, and constructively about significant problems. Examining questions from a broad standpoint.
- Strong communication skills: be able to articulate clear business direction and strategies to liaise between different departments, participate in commercial discussions, and facilitate the unlock of business opportunities through marketing.
- Capacity to build key work relationships and facilitate change by encouraging others to seek opportunities for different and innovative approaches.
- Strong business acumen to identify business needs and marketing trends.
What We Offer
- A supportive feedback-based culture where respect and integrity guide us in what we do.
- An inclusive international environment where people of diverse backgrounds, lifestyles, and nationalities love working together.
- Be part of an iconic lifestyle brand in a multi-brand, multi-country organization.
- On-site gym offering health and well-being initiatives.
- A discount card with 50% on all VF Corporation brands.
- Break-out areas offering complimentary hot drinks.
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