Global E-Commerce Strategist

vor 2 Monaten

Zürich, Zürich, Schweiz La Prairie Vollzeit

Global E-Commerce Strategy Overview

The Head of Global E-Commerce will drive La Prairie.com strategy across three core areas: Strategic Leadership, Commercial Strategy & Customer Experience, and Cross-functional Collaboration & Team Management.

Key Responsibilities

  • Own La Prairie.com global P&L, ensuring revenue, profitability, and growth targets are set & achieved.
  • Develop and execute the global e-commerce business plan, in close collaboration with local markets, to drive sales and align with La Prairie's overall business strategy.
  • Identify and capitalize on new opportunities for digital market expansion, ensuring scalability and long-term growth.
  • Set financial and operational KPIs, and provide data-driven insights to senior leadership to ensure performance meets expectations.
  • Deliver a seamless and luxurious online experience that aligns with La Prairie's brand values and elevates customer engagement.
  • Build and execute the La Prairie.com commercial strategy, defining differentiation with eretail & pure players: advocate for e-commerce-specific SKUs, product exclusivity, and tailored offerings.
  • Lead full-funnel approach to optimize online conversion, customer acquisition, and retention while ensuring a luxury customer journey.
  • Oversee the development and execution of omnichannel strategies, ensuring consistency across all touchpoints.
  • Work with internal & external partners to enhance the platform's user experience and ensure high operational efficiency.
  • Lead and manage a team of 5 FTEs, fostering a high-performance and collaborative culture focused on achieving business goals, from content strategy, to website operations & eCRM activation.
  • Work cross-functionally with local market teams and global departments, including marketing, CRM, merchandising, IT, and logistics, to align e-commerce strategies and initiatives.
  • Manage relationships with third-party vendors and platforms, ensuring smooth operations and timely implementation of new features.
  • Champion cross-departmental projects that enhance the overall digital and omnichannel experience for customers.

Requirements

  • Degree in business, engineering or equivalent.
  • About 8 years of relevant professional experience driving Ecommerce business within the beauty industry.
  • Ability to work with agility, ensuring adaptability to navigate fast pace market trends.
  • Experience working in cross-functional environment with a diverse stakeholder set and able to influence without direct authority.
  • Solutions-oriented profile with proven ability to deliver sales results and creative solutions on time and on budget.
  • Language: Fluent in English.

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