Global E-Commerce Strategy Manager
vor 1 Monat
Barry Callebaut, the world's leading manufacturer of high-quality chocolate and cocoa products, is on a mission to transform the cocoa and chocolate industry.
We are a business-to-business company serving the entire food sector, from the cocoa bean to the finest chocolate product. Our commitment to sustainability and social responsibility is unwavering, and we strive to shape a sustainable future for our industry and beyond.
Job DescriptionWe are seeking an experienced e-commerce Growth Manager to join our team. The successful candidate will be responsible for driving growth through online sales, retail media, partnerships or marketplaces to help shape the future of our e-commerce strategy.
The ideal candidate will have a strong focus on developing and executing strategies to increase digital sales, visibility and brand presence across various digital channels and partners. If you are passionate about driving ecommerce growth for a portfolio of global brands, this is the role for you.
Key Responsibilities- eCommerce Development: Project manage test & learn cases (proof-of-concept), identify and mitigate project risks, and act as business partner towards regions and markets.
- Customer Acquisition and Retention: Ensure end-to-end process management, develop and implement guidelines on CRM activations and support markets on local implementation of lead qualification and management.
- Build Organizational Capabilities: Merchandising and pricing, promotional and seasonal campaign planning, alignment and implementation on digital sales channels in collaboration with sales regions, brand managers and other departments.
- Conversion Rate Optimization: Analyze digital sales performance, create action plans and develop new features that improve the user experience.
- Retail Media Strategy: Drive the digital sales performance of our brands with distribution partners and marketplaces, create effective promotion strategies and align requirements with global/regional/local stakeholders.
- Marketplace Management: Set up accounts, align processes including local responsibilities, track & improve performance and build best practices.
- Channel Expansion: Identify and evaluate new retail media opportunities and marketplace channels for expansion, develop business cases and ROI analyses to support investment decisions.
- Data Analysis and Reporting: Monitor key performance indicators (KPIs) such as sales revenue, conversion rates, and customer acquisition cost.
- Bachelor's degree in Business Administration, Marketing, or related field (Master's degree preferred).
- Full proficiency in English, any other international language is a plus.
- 3+ years of professional experience in the field of digital media, especially e-commerce management and online stores, online marketing with hands-on experience of marketplaces and retail partners.
- Demonstrated ability to develop and implement successful e-commerce growth strategies, resulting in increased online sales and greater customer retention.
- Strong e-commerce experience, ideally including paid search campaigns, promotions collaborations, brand shops on marketplaces and 3rd party webshops.
- Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
- Proven experience with content and product management systems.
- Knowledge of performance-oriented online marketing tools and strategies related to marketplaces, 3rd party webshops and e-trade.
- Excellent communication and collaboration skills, with the ability to work effectively across teams and with external partners.
We offer a competitive salary range of CHF 80,000 - 110,000 per year, depending on experience, plus benefits and bonuses based on individual performance.
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