Global Omnichannel Strategy Lead
vor 1 Monat
**Job Summary**
We are seeking a seasoned Digital Transformation Strategist to lead our omnichannel strategy efforts, driving customer engagement and business impact through innovative digital solutions.
As a key member of the Digital Excellence team, you will orchestrate a unified customer experience across various channels, increasing economies of scale and efficiency. You will collaborate with cross-functional teams to develop and execute omnichannel strategies aligned with business outcomes.
**Responsibilities:**
- Develop and implement an integrated omnichannel strategic framework for disease areas, product launches, and established products
- Collaborate with PDMA and GPS teams to embed an omnichannel approach in franchise strategies
- Use data-driven insights to prioritize decisions and enhance customer engagement
- Manage multiple product launches simultaneously, from pre-launch activities to post-launch evaluations
- Partner with CxI capabilities to provide the right resources for therapeutic areas
- Work closely with the Content Lab and Channel Experience team to deliver targeted campaigns for specific customer segments
**Requirements:**
- Many years of experience in the pharmaceutical or biotechnology industry, with marketing leadership and customer engagement experience
- Experience with digital strategy creation including go-to-market digital marketing and digital customer engagement strategies
- Expertise with digital consents, digital channels (email, web, social media, SEO, SEM, etc.), knowledge of data and analytics, and its use in digital customer engagement
**Compensation:** We offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience and qualifications.
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