Global Omnichannel Strategy Lead

vor 1 Monat


Basel, Basel-Stadt, Schweiz Roche Vollzeit

**Job Summary**

We are seeking a seasoned Digital Transformation Strategist to lead our omnichannel strategy efforts, driving customer engagement and business impact through innovative digital solutions.

As a key member of the Digital Excellence team, you will orchestrate a unified customer experience across various channels, increasing economies of scale and efficiency. You will collaborate with cross-functional teams to develop and execute omnichannel strategies aligned with business outcomes.

**Responsibilities:**

  • Develop and implement an integrated omnichannel strategic framework for disease areas, product launches, and established products
  • Collaborate with PDMA and GPS teams to embed an omnichannel approach in franchise strategies
  • Use data-driven insights to prioritize decisions and enhance customer engagement
  • Manage multiple product launches simultaneously, from pre-launch activities to post-launch evaluations
  • Partner with CxI capabilities to provide the right resources for therapeutic areas
  • Work closely with the Content Lab and Channel Experience team to deliver targeted campaigns for specific customer segments

**Requirements:**

  • Many years of experience in the pharmaceutical or biotechnology industry, with marketing leadership and customer engagement experience
  • Experience with digital strategy creation including go-to-market digital marketing and digital customer engagement strategies
  • Expertise with digital consents, digital channels (email, web, social media, SEO, SEM, etc.), knowledge of data and analytics, and its use in digital customer engagement

**Compensation:** We offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience and qualifications.



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