Senior Marketing Messaging Specialist

vor 2 Monaten

Neuhausen am Rheinfall, Schaffhausen, Schweiz Johnson Controls International Vollzeit
Job Title: Senior Marketing Messaging Specialist

This role is a critical component of Johnson Controls International's global go-to-market efforts, responsible for articulating and differentiating breakthrough value propositions across key growth areas.

Key Responsibilities:

  • Create compelling value messaging in collaboration with subject matter experts
  • Leverage customer insights to define strategic customer value themes that underpin value propositions
  • Research and develop winning messaging concepts within the competitive set, ensuring proposed value propositions are differentiated and deliver fresh thinking
  • Select and develop messaging for key proof points that substantiate value claims and position Johnson Controls uniquely in the market
  • Research critical customer keywords and embed winning search terms in value messaging
  • Evaluate and refine draft messaging concepts based on insights, proofread for accuracy and quality
  • Adapt technical messages to customer-centric language
  • Drive value messaging and differentiation messaging that supports the broader repositioning of the Johnson Controls brand
  • Support the development of grab-and-go assets tied to new value proposition messaging
  • Understand and research the key competitor landscape to deliver updates on key differentiation messaging
  • Support the evolution of value proposition messaging based on changing market trends and customer needs

Requirements:

  • Minimum of 10 years' experience in messaging development or journalism
  • Strong track record in technical, B2B, and sustainability content writing
  • Experience working in an international environment
  • Proven track record of working effectively in large global matrix organizations and cross-functional teams
  • Fluent in English with excellent written and verbal communications skills
  • Organized with a can-do attitude

Preferred Qualifications:

  • Degree in Journalism, Public Relations, Marketing, or related field
  • Building technology or related industry experience

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