Senior Marketing Messaging Specialist

vor 5 Monaten

Neuhausen am Rheinfall, Schweiz Johnson Controls Vollzeit

What will you do

This role is responsible for the articulation and clear differentiation of breakthrough value propositions across critical growth areas of Johnson Controls. This role supports a critical step in our global go to market efforts, repositioning deeply technical offerings into strong, customer-oriented value propositions that stand out among the competition. Working with our global product management, commercial and marketing teams, this role delivers clear verbal and infographic expressions tied to global standards and express how the offer creates customer value, how the unique features stand out in the market and what proof points substantiate the value claims. The position will support Johnson Controls teams across its global markets and offering categories and will underpin the company’s strategy and brand promise and drive sustainable brand preference & business growth.

How will you do it

Create breakthrough value messaging in work sessions with subject matter experts

Leverage customer insight to define strategic, core customer value themes that ensure value propositions are built on defined customer needs

Research winning messaging concepts within the competitive set, ensure proposed value propositions are differentiated and deliver fresh thinking

Select and develop messaging for key proof points that substantiate the value claims of offerings and deliver credibility behind the value message and position Johnson Controls uniquely in the market

Research critical customer keywords and embed winning search terms in the value messaging

Evolving draft messaging concepts with refinements based on insights, proofreading for accuracy and quality

Adapting technical messages and translate them into more customer centric language

Drive to value messaging and differentiation messaging that support the broader repositioning of the Johnson Controls brand

Support the development of grab & go assets tied to new value proposition messaging, from imagery to creative campaign headlines to infographics

Understand and research the key competitor landscape to deliver updates on key differentiation messaging

Support the evolution of value proposition messaging based on changing market trends and customer needs for key value propositions

What we look for

Required

Minimum of 10 years’ experience in messaging development or journalism

Strong track record in technical, B2B and sustainability content writing

Experience working in an international environment

Proven track record of working effectively in large global matrix organizations and cross functional teams

Fluent in English with excellent written and verbal communications skills

Organized with a can-do attitude

Preferred

Degree in Journalism, Public Relations, Marketing or related field

Building technology or related industry experience

#LI-MP1

#LI-Hybrid

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