Senior Marketing Messaging Specialist

vor 1 Woche

Neuhausen am Rheinfall, Schaffhausen, Schweiz Johnson Controls Vollzeit

Johnson Controls Messaging Role

This role supports Johnson Controls' global go-to-market efforts by creating clear, customer-oriented value propositions. Working with global product management, commercial, and marketing teams, the position delivers verbal and infographic expressions tied to global standards. It highlights how the offer creates customer value, how unique features stand out in the market, and what proof points substantiate value claims.

Key Responsibilities

  • Create breakthrough value messaging in work sessions with subject matter experts
  • Leverage customer insight to define strategic, core customer value themes
  • Research winning messaging concepts within the competitive set
  • Select and develop messaging for key proof points
  • Research critical customer keywords and embed winning search terms in value messaging
  • Evolve draft messaging concepts with refinements
  • Adapt technical messages for customer-centric language
  • Support the development of grab & go assets tied to new value proposition messaging
  • Understand and research the key competitor landscape

Requirements

Required

  • Minimum of 10 years' experience in messaging development or journalism
  • Strong track record in technical, B2B, and sustainability content writing
  • Experience working in an international environment
  • Proven track record of working effectively in large global matrix organizations
  • Fluent in English with excellent written and verbal communications skills

Preferred

  • Degree in Journalism, Public Relations, Marketing, or related field
  • Building technology or related industry experience

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