Marketing Messaging Specialist

This is a critical position within Johnson Controls International, responsible for developing and articulating breakthrough value propositions across key growth areas. The successful candidate will support the company's global go-to-market efforts by repositioning technical offerings into strong, customer-oriented value propositions that differentiate us from the competition.

The role will involve working closely with global product management, commercial, and marketing teams to deliver clear verbal and infographic expressions tied to global standards. The goal is to communicate how our offerings create customer value, how our unique features stand out in the market, and what proof points substantiate our value claims.

• Create breakthrough value messaging in collaboration with subject matter experts.
• Leverage customer insight to define strategic, core customer value themes that ensure value propositions are built on defined customer needs.
• Research winning messaging concepts within the competitive set to ensure proposed value propositions are differentiated and deliver fresh thinking.
• Select and develop messaging for key proof points that substantiate the value claims of our offerings and deliver credibility behind the value message.
• Research critical customer keywords and embed winning search terms in the value messaging.
• Evolving draft messaging concepts with refinements based on insights, proofreading for accuracy and quality.
• Adapting technical messages and translate them into more customer-centric language.

• Drive value messaging and differentiation messaging that supports the broader repositioning of the Johnson Controls brand.
• Support the development of grab-and-go assets tied to new value proposition messaging, from imagery to creative campaign headlines to infographics.
• Understand and research the key competitor landscape to deliver updates on key differentiation messaging.
• Support the evolution of value proposition messaging based on changing market trends and customer needs for key value propositions.

• Minimum of 10 years' experience in messaging development or journalism.
• Strong track record in technical, B2B, and sustainability content writing.
• Experience working in an international environment.
• Proven track record of working effectively in large global matrix organizations and cross-functional teams.
• Fluent in English with excellent written and verbal communications skills.
• Organized with a can-do attitude.

• Degree in Journalism, Public Relations, Marketing, or related field.
• Building technology or related industry experience.