ABM Manager, Customer Growth Specialist

Vor 7 Tagen


Lausanne, Waadt, Schweiz Nexthink Vollzeit
Job Description

Nexthink is a leader in digital employee experience management software, providing IT leaders with unparalleled insight to diagnose and fix issues at scale. As the first solution to enable proactive optimization, Nexthink empowers its 1,200+ customers to deliver better digital experiences to 15 million+ employees worldwide.

Job Summary

We seek an experienced Account-Based Marketing Manager, Customer Growth to join our growing team. In this role, you'll blend strategy and creativity to plan, execute, and measure end-to-end campaigns that generate and accelerate pipeline through cross-selling into new personas within key customer accounts.

Key Responsibilities:
  • Account Planning: Collaborate with sales and customer success teams to analyze customer data and uncover cross-sell opportunities in key customer accounts.
  • Campaign Execution: Design and manage personalized marketing campaigns that leverage various channels to engage targeted accounts effectively.
  • Persona Development: Define key cross-sell personas, understand their needs and pain points, and determine how Nexthink solutions can address them.
  • Performance Tracking: Monitor, analyze, and report on the effectiveness of customer ABM initiatives, using data to optimize future campaigns and strategies.
Qualifications:
  • 7+ years of Field Marketing, ABM, and/or campaign/program marketing experience in B2B, and IT/Tech space.
  • Proven success driving marketing activities for high-growth B2B Cloud/SaaS software companies.
  • Experience with marketing automation and ABM tools.
  • Proactive problem-solving skills and effective communication.
What We Offer:
  • Competitive compensation package, including stock options.
  • Hybrid work model balancing office and remote work.
  • Flexible hours and unlimited vacation.
  • Reimbursement of half-fare travel card for public transport.
  • Reimbursement up to 50% of the cost of French classes.
Join Nexthink:

We are a global IT Market Category pioneer, shaping the future of how the world works. Our innovative solutions integrate real-time analytics, automation, and employee feedback across all endpoints. If you're looking for a change and like a nice atmosphere, lots of challenges, and having fun while working, this is a great opportunity for you.



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