Digital Employee Experience Manager
Vor 3 Tagen
Nexthink is a leader in digital employee experience management software. Our innovative solutions integrate real-time analytics, automation, and employee feedback across all endpoints, enabling IT teams to solve complex technical challenges and create productive workplaces. We are a global company with over 1,200 customers and 15 million employees worldwide.
We are seeking an Account-Based Marketing Manager, Customer Growth to join our team. In this role, you will blend strategy and creativity to plan, organize, and implement end-to-end campaigns that generate and accelerate pipeline through cross-selling into new personas within key customer accounts.
The ideal candidate will have a proven track record in deploying 1:1 and 1:few marketing strategies and tactics to engage new personas and generate cross-sell opportunities. You will collaborate closely with client sales, product marketing, and the wider demand and ABM teams to tailor GTM initiatives into personalized account journeys.
Key Responsibilities:
- Account Planning: Coordinate with sales and customer success teams to analyze customer data and uncover cross-sell opportunities in key customer accounts.
- Campaign Execution: Design and manage personalized marketing campaigns that leverage various channels to engage targeted accounts effectively.
- Persona Development: Define key cross-sell personas, understand their needs and pain points, and determine how Nexthink solutions can address them.
- Performance Tracking: Monitor, analyze, and report on the effectiveness of customer ABM initiatives, using data to optimize future campaigns and strategies.
Qualifications:
- 7+ years of Field Marketing, ABM, and/or campaign/program marketing experience in B2B, and IT/Tech space.
- Proven success driving marketing activities for high-growth B2B Cloud/SaaS software companies.
- Experience with marketing automation and ABM tools.
- Excellent marketing project management skills.
- Effective communication and presentation skills.
About Nexthink:
Nexthink is a pioneer in the digital employee experience management software category. We operate as One Team, connecting, collaborating, and innovating to continuously grow. We have over 1,000 employees across 5 continents and are committed to diversity, inclusion, and equity. We offer a competitive compensation package, flexible hours, unlimited vacation, and a relocation package for international hires.
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