ABM Manager, Customer Growth
vor 2 Wochen
About Nexthink
Nexthink is a leading provider of digital employee experience management software, empowering IT leaders to deliver exceptional digital experiences to their employees. With a global presence and a team of innovators, Nexthink is shaping the future of work.
Job Description
We are seeking an experienced Account-Based Marketing Manager to join our team. As an ABM Manager, you will be responsible for planning, executing, and measuring marketing campaigns that drive customer growth and expansion. Your expertise will help us engage new personas and generate cross-sell opportunities within key customer accounts.
Key Responsibilities:
- Develop strategic cross-sell plans and offerings based on customer needs and data analysis.
- Design and execute personalized marketing campaigns across various channels to engage targeted accounts.
- Collaborate with campaign and product teams to define key cross-sell personas and tailor content to address their needs.
- Monitor and analyze campaign performance, using data to optimize future initiatives and report findings to stakeholders.
Requirements:
- 7+ years of experience in field marketing, ABM, and/or campaign/program marketing in B2B and IT/Tech spaces.
- Proven success driving marketing activities for high-growth B2B Cloud/SaaS software companies.
- Excellent marketing project management skills and knowledge of marketing automation and ABM tools.
- Effective communication and presentation skills, with a proactive and solution-oriented mindset.
What We Offer:
- Competitive compensation package and stock options.
- Hybrid work model and flexible hours.
- Unlimited vacation time and 3 company-paid volunteer days.
- Free access to a fitness centre and reimbursement of public transport costs.
- Reimbursement of French classes and regular company events.
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