Brand Manager Hemato-Oncology Specialist

vor 1 Woche

Zug, Zug, Schweiz GlaxoSmithKline Vollzeit
Job Title: Brand Manager Hemato-Oncology

GSK Switzerland is seeking a highly motivated and dynamic professional to join our Hemato-Oncology Franchise as a Brand Manager. This role is ideal for individuals with a passion for healthcare, a strong business acumen, and a desire to make a meaningful impact in the oncology space.

Key Responsibilities:
  • Marketing Strategy Execution: Assist in the development, execution, and optimization of marketing plans for GSK's hemato-oncology products, aligning with global and local strategies.
  • Omnichannel Campaign Management: Collaborate with internal stakeholders to develop, implement, and manage omnichannel marketing campaigns across digital, print, and in-person channels to engage healthcare professionals and patients.
  • Promotional Material Development: Develop, adapt, and update marketing materials, ensuring alignment with brand messaging and compliance with regulatory and legal requirements.
  • Market Analysis & Insights: Conduct market research and competitor analysis to identify opportunities, trends, and threats in the hemato-oncology market. Provide insights to help shape marketing and sales strategies.
  • Collaboration & Communication: Work closely with the medical, sales, and external agency teams to ensure alignment and seamless execution of marketing activities.

Requirements:

  • Master's Degree (Scientific Field/Business Administration)
  • Excellent mastery of IT (Excel, PowerPoint, Cloud Services, etc.)
  • Prior experience in pharmaceutical commercial or medical role is a plus
  • Fluent in German and/or French, strong proficiency in English is a must

About GSK:

GSK is a global biopharma company with a special purpose – to unite science, technology, and talent to get ahead of disease together. We prevent and treat disease with vaccines, specialty, and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/immunology, and oncology).

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