International Brand Manager
vor 3 Wochen
Join Us in Making a Difference
At Exact Sciences, we are dedicated to transforming the landscape of cancer prevention, detection, and treatment guidance. Our mission is to provide patients and healthcare professionals with the insights necessary for informed decision-making during critical moments. Become part of our team to pursue a meaningful career within an inclusive environment, complemented by comprehensive benefits that support your well-being while you contribute to improving lives.
Position Overview
The International Brand Manager is tasked with spearheading the formulation of strategies and initiatives for the International Precision Oncology sector, reporting directly to the Head of International Marketing. This role entails collaborating with cross-functional and local marketing teams to develop and implement strategic plans, utilizing marketing data analytics to inform decisions, and participating in operational planning while leading tactical execution across diverse channels.
The Brand Manager plays a pivotal role within the International Marketing and cross-functional Brand Team.
Key Responsibilities
The primary duties encompass, but are not limited to, the following:
- Oversee the creation of the annual operational and tactical plan for the brand, collaborating closely with marketing colleagues across the US, International teams, and country-specific stakeholders.
- Facilitate alignment on marketing strategies, product positioning, messaging, and plans among Country Managers, Medical Affairs, Market Access, and key stakeholders.
- Drive the evolution of brand campaigns.
- Lead the design of multi-channel marketing initiatives and communication strategies.
- Ensure that product positioning, messaging, and campaigns are seamlessly integrated into all promotional materials.
- Analyze both qualitative and quantitative data to deepen understanding of market dynamics and customer requirements.
- Cultivate and manage relationships with various external partners, including service vendors, agency collaborators, and professional organizations.
- Coordinate training efforts for the field force in partnership with the Commercial Excellence team and Country/Sales Managers.
- Collaborate with the Global Precision Oncology team to influence product strategy (Lifecycle Management plan, report updates).
Required Qualifications
- Master's degree in business administration, marketing, or a related discipline.
- At least 8 years of experience in Marketing, Brand Management, and Sales, with operational experience in specific countries being advantageous.
- Proficiency in English; knowledge of additional languages such as French, German, Italian, Spanish, or Japanese is a plus.
- Experience in the oncology or oncology diagnostics field.
- Proven ability to collaborate effectively across various departments and with diverse stakeholders.
- Proficient in Microsoft Office Suite, including Word, PowerPoint, Excel, and Outlook.
- Strong project management capabilities.
- Excellent communication, presentation, and facilitation skills.
- Ability to be recognized as a leader without direct authority.
- Commitment to upholding the company's mission and values, emphasizing accountability, innovation, integrity, quality, and teamwork.
- Adherence to the company's Quality Management System policies and procedures.
- Willingness to travel approximately 50% of the time, which may include overnight and weekend travel.
At Exact Sciences, we believe that our success is driven by the diverse experiences and perspectives of our team. We are committed to fostering a culture where all employees can grow personally and professionally, ensuring a sense of respect and belonging.
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