International Brand Lead
vor 4 Wochen
Transforming Cancer Care
At Exact Sciences, we're committed to making a meaningful impact in the fight against cancer. As a Brand Lead International, you'll play a critical role in developing and executing strategies that drive our International Precision Oncology business forward.
Key Responsibilities
- Collaborate with cross-functional teams to create and implement annual operational and tactical plans for the brand.
- Support the alignment of marketing strategy, product positioning, messaging, and plans among Country Managers, Medical Affairs, Market Access, and key stakeholders.
- Drive the evolution of brand campaigns and lead the development of multi-channel marketing campaigns and communication strategies.
- Ensure effective integration of product positioning, messaging, and product campaigns into all promotional assets.
- Analyze qualitative and quantitative data to gain a deeper understanding of the market and customer needs.
- Liaise with external groups, including service vendors, agency partners, and Societies/organizations.
- Coordinate training efforts for the field force, partnering with Commercial Excellence and Country/Sales Managers.
Requirements
- Master's degree in business administration, marketing, or a related field.
- Minimum of 8 years of experience in Marketing, Brand Management, and Sales, with operational country experience a plus.
- Fluent in English, with knowledge of French, German, Italian, Spanish, or Japanese a plus.
- Experience working in oncology or oncology diagnostics.
- Demonstrated ability to work cross-functionally with other departments and stakeholders.
- Proficient in Microsoft Office Word, PowerPoint, Excel, and Outlook.
- Strong project management, communication, presentation, and facilitation skills.
- Ability to be perceived as a leader without direct authority.
- Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
- Support and comply with the company's Quality Management System policies and procedures.
- Ability to travel 50% of working time, including overnight/weekend travel.
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