International Brand Strategy Lead
Vor 5 Tagen
The Brand Lead International is responsible for developing and executing strategic plans for the International Precision Oncology business. This role will oversee the development and execution of operational and tactical annual plans, collaborating with marketing colleagues and stakeholders.
Key Responsibilities
- Lead the development of the operational and tactical annual plan for the brand, collaborating with marketing colleagues and stakeholders.
- Support the alignment on marketing strategy, product positioning, messaging, and plans with Country Managers, Medical Affairs, Market Access, and other key stakeholders.
- Drive the evolution of brand campaigns, utilizing experience in overseeing brand strategy, positioning, and creative development across international markets.
- Analyze qualitative and quantitative data to gain a deeper understanding of market and customer needs, applying advanced business analytics and forecasting experience.
Requirements
- Master's degree in business administration, marketing, or a related field.
- Minimum of 8 years of experience in Sales and Marketing, with a proven track record of leading teams.
- Successful brand management in the US and Global.
- Fluent in English, with additional proficiency in another European language preferred.
- Extensive experience working in oncology or oncology diagnostics, including leadership roles in biotechnology companies.
- Demonstrated ability to work cross-functionally with other departments and stakeholders, driving collaboration and performance in fast-paced, high-growth environments.
- Proficient in Microsoft Office (Word, Power Point, Excel, Outlook) and experienced in using business analytics tools to drive strategic decisions.
- Strong project management, communication, presentation, and leadership skills, with the ability to influence stakeholders at all levels.
About Exact Sciences
Exact Sciences fosters a culture where all employees can develop personally and professionally with a sense of respect and belonging. If you require an accommodation, please contact us here. Not ready to apply? Join our talent community and stay up to date on what's new at Exact Sciences.
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