Hospitality Marketing Leader

Vor 7 Tagen

Genf, Genf, Schweiz L'OCCITANE Vollzeit
Job Title: Hospitality Marketing Leader

Company Overview
L'Occitane is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. With a strong commitment to sustainability, we operate in 90 countries worldwide and have 3,000 retail outlets, including over 1,300 of our own stores.

About the Role
We are seeking an experienced Hospitality Marketing Leader to join our Global Hospitality Marketing Team. As a key member of this team, you will support the growth of the Hospitality channel through the creation of communication and media assets, as well as the implementation of trade marketing activations worldwide.

Main Responsibilities
**Communication and PR Media (25%)**:
  • Build and develop 360 Hospitality campaigns in line with brand identity and hospitality industry needs
  • Define and update the Hospitality communication plan to match marketing plan and brand's larger plan, as well as trends from the hospitality world
  • Briefing of creative assets (lifestyle visuals, pack shots, videos) with internal creative teams, co-organization of specific shootings with them
  • Build the PR strategy to maximize our visibility externally, in collaboration with an external consultant specializing on this channel (create PR, support the roll out, monitor and analyze performance), for print and online global publications and local travel press publications
**Digital (25%)**:
  • Develop social media content and strategy especially by preparing LinkedIn posts for our sales team to create a strong team of internal ambassadors
  • Monitor and analyze the performance of LinkedIn posts from our sales teams to consolidate reports
  • Influence on local & global internal marketing teams to showcase on their platforms (especially Instagram & LinkedIn) content related to Hospitality
  • Create emailing campaigns to showcase our novelties & channel news to external clients
**Paid Media and Advertising**:
  • Manage and execute media plan and strategy to raise brand awareness on paid media
  • Develop LinkedIn advertising campaigns
**Ecommerce and Web**:
  • Manage the Hospitality website (spa.loccitane.com), which is our external window for our potential and current partners: manage front and back office (Shopify); create, upload and update the content
  • Update regularly the content and marketing information on our Hospitality website specific for clients' orders (Salesforce)
  • Conduct Google Analytic reports

Requirements
This role requires at least 3 years of experience in Communication and Marketing, with strong knowledge in digital & social media platforms (especially LinkedIn and Instagram). A previous experience in either luxury, beauty, or hospitality industry is a real plus. Fluency in English and French is required. Additionally, you should be creative, curious, and passionate about communication concepts – in a luxury environment. You should also have organization skills and attention to details, be proactive and solution-oriented, and have a high level of autonomy. Strong team-player with excellent collaborative and communication skills, with the willingness to work in an international fast-paced environment with remote & multicultural teams. Flexible and agile, with an appetite for change and challenges. Video-making skills are a plus. Some travel will be required, up to 10% of your working time.

What We Offer
We offer a competitive salary of $80,000 per year, based on the location and the job requirements. You will also receive a monthly allocation & discount for store products, 5 weeks annual leaves & 3 extra-days offered as public holidays, flexible and hybrid work arrangement, and public transport allowance.

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