Strategic Consumer Insights Leader for Coffee Category
vor 1 Monat
Nestlé Group Overview
The Nestlé Group is the world's largest food and beverage company, with a presence in 187 countries and over 2,000 brands. We are committed to enhancing quality of life and contributing to a healthier future through our Nutrition, Health and Wellness strategy.
Estimated Salary: CHF 120,000 - 180,000 per annum
Job Description:
Coffee Z-EUR Head of Consumer & Marketplace Insights & Analytics Role SummaryThis is an exciting opportunity to shape and drive the future success of the coffee category as a Head of Consumer & Marketplace Insights & Analytics. You will be responsible for leveraging category insights to identify growth opportunities, fostering collaboration, and ensuring flawless execution of CMIA standards.
A Day in the Life of a Strategic Consumer Insights Leader- Spearhead the development of a category growth strategy, accelerating value realization in partnership with the Marketing Director.
- Set the vision for data, analytics, and insights at an enterprise level, including identifying white spaces for innovation and understanding macro trends.
- Champion the voice of the consumer, driving a deep understanding of consumer attitudes and behaviors through attitudinal and behavioral science.
- Enhance understanding of evolving consumer attitudes towards sustainability and health within the category to support the G4P (Good for the Planet)/G4Y (Good for You) plan.
- Foster capability enhancement through a real-time learning agenda and implementation of best practices and guidelines, including advanced analytics and statistical modeling.
- Provide key recommendations for category and brand portfolio optimization, including consumer segmentation and sustainability of consumer value.
- Drive the yearly category research plan and allocate resources and capacity for the CMIA category team.
- Act as a strategic business partner to the leadership team, providing category perspective and socializing consumer, market, and competition knowledge for decision-making.
- At least 10 years of experience in Marketing Analytics, Data Governance, ML/AI, or similar roles, including leadership positions in Nestlé or another FMCG company.
- Strong expertise in marketing effectiveness measurement and tools.
- Experience in generating consumer and marketplace insights and driving demand.
- Strong change management program experience, including coaching teams and developing training programs.
- Excellent communication skills, with the ability to communicate insights with impact and tell compelling stories.
- Experience in building and managing teams as assets.
- Fluency in English, with any other language being an asset.
About Nestlé
Nestlé is committed to accessibility throughout its recruitment process. If you require accommodations, please let us know so we can support you effectively. All information will be treated confidentially.
A Diverse and Inclusive Workplace
We aim to create a friendly, supportive, and collaborative environment that fosters positive disruption, innovation, and empowerment. Our goal is to hire respectful, inspiring individuals who care about making a difference in people's lives.
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