Head of Consumer Experience

vor 3 Monaten

Vevey, Schweiz Nestle Operational Services Worldwide SA Vollzeit

**Position Snapshot**

Location: Vevey
Company: Société des Produits Nestlé SA
Act. Rate: 100%
Type of contract: Permanent contract

**Position Summary**

As **Head of Consumer Experience & Media Nutrition Europe**, you will be responsible for coordinating and leading a holistic consumer experience strategy to enhance digital acceleration and media performance. I this role, you will play a critical dual function in driving the category CX and holistic Media Strategy, focusing on Consumer Centricity and improving the end-to-end Consumer Journey through data-driven decisions.You will provide support for above-market campaigns, guidance for local media plans, and strategize media investment allocation across markets and brands, up to its execution with the support of the media agency. The goal is to continuously measure, adjust, and improve the drivers that enhance the consumer experience and drive regenerative performance and growth, leveraging the fundamental Media Principles.

This role requires a deep understanding of consumer behavior, consumer experiences practices, consumer data, strong analytical skills, consumer-centric mindset, and the ability to collaborate effectively with various stakeholders in a multimarket and multicultural environment

**A Day in the Life of a Head of Consumer Experience & Media Nutrition Europe**
- Support implementation of Fewer, Bigger, Better strategy through Category holistic media strategy and measurement, including Retail Digital Media & Search.
- Strategize media investment allocation across the category portfolio, markets and brands.
- Integrate MMMs & media performance learnings and data into portfolio and brand media planning process for above-market and in-market usage, in collaboration with Category CMI team.
- Jointly approve briefs with Category Marketing Team as part of BEP process, providing consultation to marketing teams.
- Collaborate with brand owners to develop above-market campaign ideas into local media planning guides and strategies, delivering media toolkits to markets.
- Provide KPIs, benchmarks, and overall targets to brands and markets, offering guidance on measurement approaches and success criteria in campaigns.
- Partner with publishers, including digital partners like Google, Meta & Tik Tok, to ensure brand teams and agencies have access to best practices, media performance results, and trends.
- Work with CDT & eCommerce teams on Retail Digital Media plans, ensuring alignment with brand media and sharing insights from the CDT/eCommerce community.
- Integrate holistic Search strategy with overall media strategy at portfolio and brand level, partnering with the Category Search expert and providing performance KPIs based on campaign and media objectives.
- Manage the relationship with the Category above-market media agency, prioritizing support for brand teams.
- Lead above-market digital marketing and media analytics strategy, providing visibility into campaign and brand media performance.
- Develop and implement category CX strategy aligned with business objectives and zone’s ambitions, equipping the category with necessary processes, tools, data, and technologies for scale and efficiency.
- Establish a data-driven decision-making culture, enabling holistic data collection, CX measurement, and insight generation across all consumer touchpoints.
- Drive category CX function with a strong focus on Consumer Centricity, enhancing the end-to-end consumer journey and creating a consumer-centric marketing culture.
- Support Brand Management in defining CX pillars for local brands, guiding the CX organization to build a future-proof consumer experience function and culture.
- Partner with Zone, markets, and IT to develop a CX technology strategy aligned with consumer experience goals.
- Consult on brand plans to ensure audience-first approach and digital media best practices are embedded in campaigns.
- Stay updated on industry trends, emerging CX technologies, and digital innovations to enhance the consumer experience, such as leveraging AI to drive continuous improvement through test and learn marketing and sales initiatives
- Foster a culture of consumer-centric thinking, providing training and guidance to the CX & Media network.
- Drive collaboration and provide leadership to ensure alignment with various teams, delivering a seamless consumer experience and media communication across touchpoints.
- Animate a community of experts, leverage cross fertilization and best practices across the zone

**What will make you successful**
- Strong Digital and Media knowledge with 10 years of experience in Digital and/or Media agency management or equivalent position in FMCG. Multimarket experience is a must
- Experienced in Media strategy & Digital Media landscape (incl. programmatic), enabling full funnel, cross channel (owned + paid) and seamless consumer journeys while strengthening usage of Audiences and Data.
- Experienced in Digital Strategy (incl.

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